{"id":6581,"date":"2019-09-09T08:58:56","date_gmt":"2019-09-09T07:58:56","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=6581"},"modified":"2023-10-06T14:27:38","modified_gmt":"2023-10-06T13:27:38","slug":"les-preuves-sociales-une-tendance-a-decrypter","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/les-preuves-sociales-une-tendance-a-decrypter\/","title":{"rendered":"Les preuves sociales, une tendance \u00e0 d\u00e9crypter"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26463\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/Que-faut-il-savoir-sur-la-social-proof-_-1-1.png\" alt=\"woman\" width=\"534\" height=\"800\"><\/p>\n<p>La <strong>preuve sociale<\/strong> ne date pas d\u2019aujourd\u2019hui. Cette \u00ab&nbsp;forme de t\u00e9moignage&nbsp;\u00bb existe depuis que le marketing est n\u00e9. N\u00e9anmoins, les r\u00e9seaux sociaux l\u2019ont faite \u00e9voluer et grandir. Cette trace permet aux entreprises d\u2019avoir <strong>une sorte de publicit\u00e9<\/strong>. En effet, elle est r\u00e9alis\u00e9e par les utilisateurs. Quoi de mieux que <strong>des avis sinc\u00e8res et spontan\u00e9s<\/strong>&nbsp;? La preuve sociale a litt\u00e9ralement explos\u00e9 ces derni\u00e8res ann\u00e9es. Le futur client se sent en confiance et entendu. En effet, les avis r\u00e9pondent bien souvent aux questions que le potentiel acheteur se pose.<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Que faut-il savoir sur la social proof&nbsp;?<\/h2>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3>Qu\u2019est-ce que la preuve sociale&nbsp;de nos jours&nbsp;?<\/h3>\n<p>&nbsp;<\/p>\n<p>La preuve sociale \u00ab&nbsp;social proof&nbsp;\u00bb se r\u00e9sume \u00e0 des <strong>arguments avanc\u00e9s<\/strong> par un utilisateur ou un consommateur au sujet d\u2019un produit, d\u2019une id\u00e9e, d\u2019un voyage, d\u2019un concept\u2026. Bref, il s\u2019agit d\u2019un t\u00e9moignage que l\u2019on peut retrouver sur des affiches, les r\u00e9seaux sociaux, les blogs, les moteurs de recherche ou encore sur les boutiques en ligne. Ainsi, cet avis (\u00e9tude de cas, quelques mots, article de blog\u2026.) aide \u00e0 savoir s\u2019il faut franchir le pas de l\u2019achat ou y renoncer.<\/p>\n<p>&nbsp;<\/p>\n<h3>Les diff\u00e9rents types de preuves sociales<\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>Les t\u00e9moignages &amp; avis clients, c\u2019est la preuve sociale la plus connue,<\/li>\n<li>Le <a href=\"\/?p=24916\">storytelling<\/a>,<\/li>\n<li>Les avis d\u2019experts,<\/li>\n<li>L\u2019utilisation des influenceurs,<\/li>\n<li>Les \u00e9valuations,<\/li>\n<li>Les groupes de discussion,<\/li>\n<li>Les <a href=\"\/?p=525\">forums<\/a>.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Que faut-il savoir sur la preuve sociale&nbsp;?<\/h3>\n<p>&nbsp;<\/p>\n<p>La preuve sociale est une solution pour les entreprises et les consommateurs. Elle permet de savoir si l\u2019id\u00e9e, le service, le produit ou le concept plait. La pr\u00e9sence d\u2019une preuve sociale rend une <strong>entreprise plus s\u00fbre et davantage cr\u00e9dible<\/strong>. En effet, l\u2019avis provient d\u2019un client et non de l\u2019entreprise. Cette publicit\u00e9 gratuite est b\u00e9n\u00e9fique pour<strong> l\u2019image de la marque<\/strong>.<\/p>\n<p>Comme le dit le psychologue social am\u00e9ricain Robert Cialdini&nbsp;: \u201cLa v\u00e9rit\u00e9, c\u2019est les autres\u201d. Ainsi, on fait comme les gens qui nous entourent. De ce fait, on s\u2019aligne sur l\u2019avis d\u2019un ami, d\u2019un voisin, d\u2019un parent ou d\u2019un coll\u00e8gue. C\u2019est rassurant.<\/p>\n<p>Plusieurs facteurs influencent les d\u00e9cisions d\u2019achat. On pense notamment au packaging, \u00e0 la connaissance de la marque, au prix, \u00e0 la qualit\u00e9 ou \u00e0 la comp\u00e9titivit\u00e9 mais il s\u2019agit l\u00e0 de premiers pr\u00e9pos\u00e9s. Ensuite, l\u2019individu se renseigne. C\u2019est l\u00e0 que rentre en compte la <strong>social proof<\/strong>.<\/p>\n<p>Plus les avis sont nombreux, plus ils influencent. R\u00e9ellement, on jette un coup d\u2019\u0153il. Si la quantit\u00e9 est large, on fait confiance \u00e0 la majorit\u00e9 et l\u2019on ne va pas chercher plus loin. Pourquoi&nbsp;? Car nous avons la <strong>sensation d\u2019appartenir \u00e0 un groupe<\/strong>.<\/p>\n<p>La preuve sociale est importante et puissante au sein de la strat\u00e9gie marketing depuis les ann\u00e9es 50. V\u00e9ritable levier, la recommandation directe est exploit\u00e9e chaque jour un peu plus par les entreprises qui ont compris sa puissance. Evoquer et \u00e9changer au sujet de succ\u00e8s et de r\u00e9ussites des clients aide les entreprises dans leur qu\u00eate de <a href=\"https:\/\/www.codeur.com\/blog\/16-methodes-pour-accroitre-sa-visibilite\/\">notori\u00e9t\u00e9<\/a> et de s\u00e9duction. Ainsi, les marques encouragent de plus en plus leurs clients \u00e0 donner <strong>leurs avis et leurs ressentis<\/strong>.<\/p>\n<p>D\u2019ailleurs, avez-vous vu que Google propose sa solution de r\u00e9colte d\u2019avis clients depuis le printemps 2019&nbsp;? Elle permet de travailler <strong>l\u2019e-r\u00e9putation<\/strong> en ligne pour les entreprises qui le souhaitent.<\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Apr\u00e8s ces quelques explications, as-tu tendance \u00e0 faire confiance aux preuves sociales ? <\/strong><\/em><\/p>\n<p><em><strong>Es-tu attentif aux avis et t\u00e9moignages lors d\u2019un achat ?<\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n<p>[author] [author_image timthumb=&rsquo;on&rsquo;]https:\/\/s3-eu-west-1.amazonaws.com\/hivency-wordpress\/wp-content\/uploads\/2019\/03\/06165632\/les-confidences-de-lizzie-2.jpg[\/author_image] [author_info]C\u00e9cile du blog Les Confidences de Lizzie a r\u00e9pondu pr\u00e9sente pour \u00e9crire avec toute sa passion. Elle s\u2019entoure r\u00e9guli\u00e8rement de r\u00e9dactrices pour agr\u00e9menter le blog de nouveaux contenus. Vous \u00eates ici chez vous ! Lisez, apprenez, souriez, faites-vous plaisir![\/author_info] [\/author]<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La preuve sociale ne date pas d\u2019aujourd\u2019hui. Cette \u00ab&nbsp;forme de t\u00e9moignage&nbsp;\u00bb existe depuis que le marketing est n\u00e9. N\u00e9anmoins, les r\u00e9seaux sociaux l\u2019ont faite \u00e9voluer et grandir. Cette trace permet aux entreprises d\u2019avoir une sorte de publicit\u00e9. En effet, elle est r\u00e9alis\u00e9e par les utilisateurs. Quoi de mieux que des avis sinc\u00e8res et spontan\u00e9s&nbsp;? La&#8230;<\/p>\n","protected":false},"author":5,"featured_media":6582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-6581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les preuves sociales, une tendance \u00e0 d\u00e9crypter - Community<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les preuves sociales, une tendance \u00e0 d\u00e9crypter - Community\" \/>\n<meta property=\"og:description\" content=\"La preuve sociale ne date pas d\u2019aujourd\u2019hui. Cette \u00ab&nbsp;forme de t\u00e9moignage&nbsp;\u00bb existe depuis que le marketing est n\u00e9. N\u00e9anmoins, les r\u00e9seaux sociaux l\u2019ont faite \u00e9voluer et grandir. Cette trace permet aux entreprises d\u2019avoir une sorte de publicit\u00e9. En effet, elle est r\u00e9alis\u00e9e par les utilisateurs. Quoi de mieux que des avis sinc\u00e8res et spontan\u00e9s&nbsp;? 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