{"id":6886,"date":"2020-08-07T09:00:56","date_gmt":"2020-08-07T08:00:56","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=6886"},"modified":"2023-10-06T14:25:17","modified_gmt":"2023-10-06T13:25:17","slug":"obtenir-des-partenariats","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/obtenir-des-partenariats\/","title":{"rendered":"Comment r\u00e9ussir \u00e0 obtenir des partenariats avec les marques ?"},"content":{"rendered":"<p style=\"font-weight: normal;\">\u00ab\u00a0Personne qui use de son influence sur les r\u00e9seaux sociaux pour orienter le comportement d\u2019achat ou de consommation des internautes qui la suivent\u00a0\u00bb : voil\u00e0 la d\u00e9finition la plus courante d\u2019un influenceur. Cela laisse \u00e0 penser que le statut d\u2019influenceur devient r\u00e9ellement officiel d\u00e8s lors qu\u2019un cr\u00e9ateur de contenu commence \u00e0 <a href=\"\/fr\/plateforme-pour-influenceurs-hivency\" rel=\"noopener\">r\u00e9aliser des partenariats<\/a>. Cette action cr\u00e9dibilise en quelque sorte son activit\u00e9 sur les r\u00e9seaux sociaux. Mais comment r\u00e9ussir \u00e0 obtenir des partenariats avec les marques ? R\u00e9ponse.<\/p>\n<p><!--more--><\/p>\n<p>Une marque en qu\u00eate d\u2019un influenceur pour promouvoir ses produits ou ses services fait g\u00e9n\u00e9ralement attention aux crit\u00e8res ci-dessous&nbsp;:<\/p>\n<ul>\n<li>La pertinence de l\u2019influenceur en fonction de son domaine d\u2019expertise et de son audience<\/li>\n<li>La qualit\u00e9 du contenu propos\u00e9 par le leader d\u2019opinion<\/li>\n<li>Ses <a href=\"\/fr\/hive\/2020\/02\/06\/statistiques-insta-stories-tout-ce-quil-faut-savoir\" rel=\"noopener\">statistiques<\/a> et notamment son taux d\u2019engagement<\/li>\n<li>Son authenticit\u00e9<\/li>\n<\/ul>\n<p>Et c\u2019est justement ce que nous allons d\u00e9crypter au sein de cet article.<\/p>\n<div class=\"hs-embed-wrapper\" data-service=\"instagram\" data-script-embed=\"true\" data-responsive=\"true\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 540px; min-width: 256px; display: block; margin: auto; max-height: 893px;\">\n<div class=\"hs-embed-content-wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CGx2xschaNd\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; 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border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\">&nbsp;<\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\"  xmlns_xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\">&nbsp;<\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">&nbsp;<\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">&nbsp;<\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">&nbsp;<\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">&nbsp;<\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">&nbsp;<\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">&nbsp;<\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">&nbsp;<\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CGx2xschaNd\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Rai\u0308ssa (@french.touch_)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h2>Trouver un partenariat dans une niche bien pr\u00e9cise<\/h2>\n<p>&nbsp;<\/p>\n<p>Nous t\u2019en parlions d\u00e9j\u00e0 dans l\u2019article <a href=\"\/fr\/hive\/2020\/07\/27\/10-000-abonnes-instagram\" rel=\"noopener\">\u00ab\u00a07 conseils pour atteindre les 10 000 abonn\u00e9s sur Instagram\u00a0\u00bb<\/a>. Il est primordial pour toi d\u2019avoir un <strong>positionnement clair<\/strong>. Autrement dit, sp\u00e9cialise-toi dans un domaine que tu ma\u00eetrises et qui te passionne&nbsp;: mode, beaut\u00e9, sport, food\u2026<\/p>\n<p>Pourquoi&nbsp;? Car une marque de sport se tournera davantage vers un influenceur fitness qu\u2019un autre. De m\u00eame s\u2019il s\u2019agit d\u2019une marque de cosm\u00e9tiques, de compl\u00e9ments alimentaires, de jouets pour enfants&#8230; Et cela semble finalement assez logique. Toi-m\u00eame, tu irais davantage acheter des affaires de sport dans un magasin de sport. Tout comme tu irais en principe acheter des v\u00eatements dans une boutique de pr\u00eat-\u00e0-porter.<\/p>\n<p>En te sp\u00e9cialisant, tu attireras donc davantage <strong>des marques du m\u00eame secteur<\/strong> qui te feront confiance pour ton expertise. \u00c0 l\u2019inverse, si tu es sur tous les fronts, tu risques de perdre les annonceurs et de passer \u00e0 c\u00f4t\u00e9 de belles opportunit\u00e9s.<\/p>\n<p><span style=\"text-decoration: underline;\">Petit conseil<\/span>&nbsp;: les marques cherchent parfois des profils bien pr\u00e9cis (\u00e2ge, situation g\u00e9ographique, enfants ou non\u2026). Pense \u00e0 bien indiquer ces informations dans ta description, notamment si tu es davantage sur du contenu <em>lifestyle<\/em>.<\/p>\n<p>&nbsp;<\/p>\n<h2>Cr\u00e9er un partenariat avec du contenu de qualit\u00e9<\/h2>\n<p>&nbsp;<\/p>\n<p>En tant qu\u2019influenceur, et donc sp\u00e9cialiste des m\u00e9dias sociaux, tu te dois d\u2019avoir un <strong>contenu de qualit\u00e9 professionnelle<\/strong>. En effet, les marques comptent sur toi pour transmettre les valeurs de leur entreprise et surtout faire leur promotion. Elles te confient donc leur image de marque. Cette grande responsabilit\u00e9 doit \u00eatre assum\u00e9e et cela passe par une cr\u00e9ativit\u00e9 et une qualit\u00e9 de contenu irr\u00e9prochable.<\/p>\n<p>Avec un <em>feed<\/em> soign\u00e9 ainsi que <a href=\"\/fr\/hive\/2020\/07\/13\/outils-retouche-photo-instagram\" rel=\"noopener\">des visuels nets et bien retouch\u00e9s<\/a>, tu t\u2019assures ainsi de <strong>donner une bonne image aux marques<\/strong> et ainsi d\u2019inspirer leur confiance.<\/p>\n<p>&nbsp;<\/p>\n<h2>Proposer un partenariat en mettant en avant de bons KPI d\u2019engagement<\/h2>\n<p>Une marque a toujours <strong>un objectif de campagne bien pr\u00e9cis<\/strong> lorsqu\u2019elle met en place une strat\u00e9gie d\u2019<em>influence marketing<\/em>. Cela peut \u00eatre&nbsp;:<\/p>\n<ul>\n<li>Vendre davantage<\/li>\n<li>Augmenter son nombre d\u2019abonn\u00e9s<\/li>\n<li>Augmenter son taux d\u2019engagement<\/li>\n<li>Attirer du trafic sur son site web<\/li>\n<li>\u2026<\/li>\n<\/ul>\n<p>Pour influencer directement les prospects en ce sens, la soci\u00e9t\u00e9 fait appel \u00e0 des cr\u00e9ateurs de contenu. Ces derniers doivent alors avoir une communaut\u00e9 engag\u00e9e. Autrement dit, nul besoin d\u2019avoir une grande base d\u2019abonn\u00e9s, si ton taux d\u2019engagement est faible. Eh oui, cela ne servira en rien les int\u00e9r\u00eats de la marque.<\/p>\n<p>Si tu cherches \u00e0 obtenir des partenariats, il faudra donc <strong>travailler ton taux d\u2019engagement<\/strong> en cr\u00e9ant une audience qualifi\u00e9e et en nouant un lien de proximit\u00e9 avec cette derni\u00e8re. Pense \u00e9galement \u00e0 toujours mettre \u00e0 disposition des marques tes statistiques&nbsp;: un bon outil de mesure de l\u2019influence.<\/p>\n<p>&nbsp;<\/p>\n<h2>\u00catre authentique pour avoir un partenariat commercial<\/h2>\n<p>&nbsp;<\/p>\n<p>Les <strong><em>fake<\/em> influenceurs<\/strong> sont de plus en plus nombreux. Tu sais, ces internautes qui ach\u00e8tent des <em>likes<\/em>, des <em>followers<\/em> ou encore des commentaires pour <em>booster<\/em> leurs stats et satisfaire leur ego. Malheureusement, ces personnes font perdre \u00e9norm\u00e9ment d\u2019argent aux marques.<\/p>\n<p>Une \u00e9tude men\u00e9e par la soci\u00e9t\u00e9 de cybers\u00e9curit\u00e9 Cheq et l\u2019Universit\u00e9 de Baltimore r\u00e9v\u00e8le ainsi que les <em>fake<\/em> influenceurs <strong>ont fait perdre 1,3 milliard de dollars<\/strong> aux marques en 2019. Un chiffre qui est amen\u00e9 \u00e0 \u00e9voluer.<\/p>\n<p>Pour parer cette croissance inqui\u00e9tante, les d\u00e9tecteurs de faux (outils et robots) ont pullul\u00e9 sur le web. Ainsi, les marques ne sont plus dupes et font la <strong>chasse aux <em>leaders<\/em> d\u2019opinion peu \u00e9thiques<\/strong>. Cette m\u00e9fiance envers les influenceurs a m\u00eame pris davantage d\u2019ampleur. Ainsi, les fous de partenariats, qui encha\u00eenent les collaborations, sont \u00e9galement <em>blacklist\u00e9s<\/em> par les grandes marques. Ces derni\u00e8res pr\u00e9f\u00e8rent des cr\u00e9ateurs qui choisissent uniquement les produits avec lesquels ils ont une v\u00e9ritable affinit\u00e9.<\/p>\n<p>&nbsp;<\/p>\n<h2>Passer par la plateforme Hivency pour obtenir un partenariat avec une marque<\/h2>\n<p>D\u00e9marcher et te faire conna\u00eetre aupr\u00e8s des marques quand tu as encore une petite communaut\u00e9 peut vite te d\u00e9courager. Et pourtant, les micro-influenceurs ont la cote aupr\u00e8s des annonceurs. Pour mettre toutes les chances de ton c\u00f4t\u00e9 et obtenir des partenariats, rien de mieux que les <a href=\"\/fr\/rejoignez-la-communaute\" rel=\"noopener\"><strong>plateformes de mise en relation entre ambassadeurs et marques<\/strong><\/a>.<\/p>\n<p>Chez Hivency, nous mettons en relation les marques avec des micro-influenceurs (de 5&nbsp;000 \u00e0 100&nbsp;000 abonn\u00e9s) via une solution SaaS qui fait <em>matcher<\/em> nos clients avec les bons ambassadeurs, ceux qui remplissent l\u2019ensemble des crit\u00e8res \u00e9voqu\u00e9s pr\u00e9c\u00e9demment.<\/p>\n<p>En t\u2019inscrivant, nous te garantissons des <strong>partenariats pertinents<\/strong> avec ta ligne \u00e9ditoriale et des <a href=\"\/fr\/campagnes-tests-produits\" rel=\"noopener\"><strong>produits gratuits<\/strong><\/a>, le tout encadr\u00e9 par des conditions g\u00e9n\u00e9rales d\u2019utilisation qui doivent \u00eatre accept\u00e9es par les deux parties.<\/p>\n<p>Qu\u2019attends-tu pour collaborer avec les marques&nbsp;?<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/Tips-Articles-partenariats.png\" alt=\"Tips Articles - partenariats\" width=\"440\" loading=\"lazy\" style=\"width: 440px; margin-left: auto; margin-right: auto; display: block;\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab\u00a0Personne qui use de son influence sur les r\u00e9seaux sociaux pour orienter le comportement d\u2019achat ou de consommation des internautes qui la suivent\u00a0\u00bb : voil\u00e0 la d\u00e9finition la plus courante d\u2019un influenceur. Cela laisse \u00e0 penser que le statut d\u2019influenceur devient r\u00e9ellement officiel d\u00e8s lors qu\u2019un cr\u00e9ateur de contenu commence \u00e0 r\u00e9aliser des partenariats. Cette&#8230;<\/p>\n","protected":false},"author":5,"featured_media":6889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-6886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment r\u00e9ussir \u00e0 obtenir des partenariats avec les marques ? - Community<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment r\u00e9ussir \u00e0 obtenir des partenariats avec les marques ? - Community\" \/>\n<meta property=\"og:description\" content=\"\u00ab\u00a0Personne qui use de son influence sur les r\u00e9seaux sociaux pour orienter le comportement d\u2019achat ou de consommation des internautes qui la suivent\u00a0\u00bb : voil\u00e0 la d\u00e9finition la plus courante d\u2019un influenceur. Cela laisse \u00e0 penser que le statut d\u2019influenceur devient r\u00e9ellement officiel d\u00e8s lors qu\u2019un cr\u00e9ateur de contenu commence \u00e0 r\u00e9aliser des partenariats. 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