{"id":6969,"date":"2020-02-03T09:35:38","date_gmt":"2020-02-03T08:35:38","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=6969"},"modified":"2023-10-06T14:25:35","modified_gmt":"2023-10-06T13:25:35","slug":"pinterest-se-lance-dans-la-realite-augmentee","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/pinterest-se-lance-dans-la-realite-augmentee\/","title":{"rendered":"Pinterest se lance dans la r\u00e9alit\u00e9 augment\u00e9e"},"content":{"rendered":"<p><!--more--><a href=\"\/?p=20992\"><strong>Pinterest est le moteur de recherche<\/strong><\/a><span style=\"font-weight: 400;\"> o\u00f9 il faut \u00eatre en ce d\u00e9but d\u2019ann\u00e9e 2020. The place to be&nbsp;! La plateforme cherche de nouvelles id\u00e9es pour avoir encore plus d\u2019interactions et d\u2019utilisateurs. Ainsi, <\/span><strong>gr\u00e2ce \u00e0 la r\u00e9alit\u00e9 augment\u00e9e<\/strong><span style=\"font-weight: 400;\">, Pinterest compte bien grignoter des parts de march\u00e9 \u00e0 ses concurrents.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><strong>Pinterest et la r\u00e9alit\u00e9 augment\u00e9e, janvier 2020<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">D\u00e9j\u00e0 d\u00e9ploy\u00e9e aux Etats-Unis, <\/span><strong><a href=\"http:\/\/www.pinterest.com\/hivency\">Pinterest<\/a> offre la possibilit\u00e9 de tester des rouges \u00e0 l\u00e8vres &amp; des produits pour le teint<\/strong> <span style=\"font-weight: 400;\">tout en restant derri\u00e8re votre \u00e9cran. De la sorte, le social m\u00e9dia esp\u00e8re g\u00e9n\u00e9rer des \u00e9changes &amp; des partages en nombre.&nbsp;<\/span><\/p>\n<p><strong>Try On<\/strong><span style=\"font-weight: 400;\">, le petit nom de cette fonctionnalit\u00e9, est vou\u00e9e \u00e0 s\u2019\u00e9tendre au <\/span><strong>maquillage<\/strong><span style=\"font-weight: 400;\"> dans son ensemble et \u00e0 d\u2019autres cat\u00e9gories. Dans l\u2019air du temps, cette option est possible avec des marques comme <\/span><strong>Sephora, NYX, YSL, L\u2019Or\u00e9al, Urban Decay ou Est\u00e9e Lauder<\/strong><span style=\"font-weight: 400;\">. Vous pourrez ensuite acc\u00e9der aux boutiques des marques afin d\u2019acheter votre coup de c\u0153ur.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La plateforme a tout \u00e0 y gagner quand on sait que les recherches li\u00e9es au make-up ont augment\u00e9e de plus 200% en 2019. <\/span><strong>Les teintes les plus vives<\/strong><span style=\"font-weight: 400;\"> ont eu un vrai succ\u00e8s ainsi que <\/span><strong>les id\u00e9es de maquillage<\/strong><span style=\"font-weight: 400;\">. Auparavant, les utilisatrices \u00e9pinglaient leur coup de c\u0153ur avant de craquer pour le ou les produits correspondants. Avec Try On (Essayer), c\u2019est fini ! On essaie en live \ud83d\ude00&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Essayer de Pinterest, le test&nbsp;<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Cette nouveaut\u00e9 est accessible lorsque l\u2019on clique sur l\u2019appareil photo dans la barre de recherche<\/strong><span style=\"font-weight: 400;\">. Vous d\u00e9nichez le rouge \u00e0 l\u00e8vres de l\u2019une de vos marques pr\u00e9f\u00e9r\u00e9es et c\u2019est parti&nbsp;! D\u00e8s lors, <\/span><strong>vous avez acc\u00e8s au produit en ligne<\/strong><strong>. <\/strong><strong>Vous avez m\u00eame la possibilit\u00e9 de r\u00e9aliser une photo<\/strong><span style=\"font-weight: 400;\"> et de la conserver sous forme d\u2019\u00e9pingle. Vous l\u2019aurez compris, c\u2019est easy&nbsp;&amp; bien pens\u00e9!&nbsp;<\/span><\/p>\n<p><strong>La fonctionnalit\u00e9 pour le teint<\/strong><span style=\"font-weight: 400;\"> a fait plus d\u00e9bat comme les <\/span><a href=\"\/?p=29850\"><strong>filtres \u00ab&nbsp;chirurgie&nbsp;\u00bb d\u2019Instagram<\/strong><\/a><span style=\"font-weight: 400;\">. N\u00e9anmoins, l\u2019un des&nbsp; repr\u00e9sentants de Pinterest affirme qu\u2019il n\u2019y&nbsp; a aucun effet de lissage de la peau ou de modification de l\u2019image. Avec Pinterest, c\u2019est l\u2019inverse, on s\u2019assume&nbsp;!&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.maison-facile.com\/magazine\/multimedia\/se-divertir\/6897-tout-savoir-sur-pinterest\/\"><strong>Pinterest<\/strong><\/a><strong> d\u00e9sire faciliter l\u2019exp\u00e9rience d\u2019achat<\/strong><span style=\"font-weight: 400;\"> sur sa plateforme. Nous sommes s\u00fbrs que <\/span><strong>cette fonctionnalit\u00e9 va s\u00e9duire le public<\/strong><span style=\"font-weight: 400;\">. <\/span><strong>Tester virtuellement des rouges \u00e0 l\u00e8vres &amp; des produits pour le teint<\/strong><span style=\"font-weight: 400;\"> est une super id\u00e9e pratique. Les plateformes sociales se mettent au maquillage car les chiffres sont en nette progression d\u2019une ann\u00e9e sur l\u2019autre. Le march\u00e9 des cosm\u00e9tiques a un bel avenir devant lui.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31746\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/pinterest-realite-augmentee-1.png\" alt=\"nouveaute-pinterest\" width=\"740\" height=\"1110\"><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":6972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-6969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pinterest se lance dans la r\u00e9alit\u00e9 augment\u00e9e - Community<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pinterest se lance dans la r\u00e9alit\u00e9 augment\u00e9e - Community\" \/>\n<meta property=\"og:url\" content=\"https:\/\/community-staging.skeepers.in\/fr\/blog\/pinterest-se-lance-dans-la-realite-augmentee\/\" \/>\n<meta property=\"og:site_name\" content=\"Community\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-03T08:35:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-06T13:25:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/realite-augmentee-pinterest-on-teste-le-maquillage-en-live-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"940\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marine Aubagna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marine Aubagna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/community-staging.skeepers.in\/fr\/blog\/pinterest-se-lance-dans-la-realite-augmentee\/\",\"url\":\"https:\/\/community-staging.skeepers.in\/fr\/blog\/pinterest-se-lance-dans-la-realite-augmentee\/\",\"name\":\"Pinterest se lance dans la r\u00e9alit\u00e9 augment\u00e9e - 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