{"id":6989,"date":"2018-12-05T07:35:00","date_gmt":"2018-12-05T06:35:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=6989"},"modified":"2023-10-06T14:30:36","modified_gmt":"2023-10-06T13:30:36","slug":"pourquoi-faire-appel-un-influenceur","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/pourquoi-faire-appel-un-influenceur\/","title":{"rendered":"Pourquoi faire appel \u00e0 un influenceur pour une collaboration ?"},"content":{"rendered":"

 <\/p>\n

<\/p>\n

\n \"causes-consequences-partenariat-collaboration-mise-en-scene-publicite-produit\"<\/a>\n<\/div>\n
<\/div>\n
\n Les
\n influenceurs<\/b> ou
\n micro-influenceurs<\/b> sont dor\u00e9navant bien connus des entreprises.
\n
Ces internautes ont une
\n notori\u00e9t\u00e9 et\/ou un excellent taux d\u2019engagement sur les
r\u00e9seaux sociaux<\/b>. Un influenceur n\u2019est pas forc\u00e9ment une personne poss\u00e9dant une
\n

\n grosse communaut\u00e9 mais davantage de v\u00e9ritables interactions et \u00e9changes avec
ses abonn\u00e9s<\/b>. Cette
\n personne active sur les r\u00e9seaux sociaux ou sur le net est capable d’\u00eatre
un relais d’opinion<\/b>. Depuis quelques mois, les marques pr\u00e9f\u00e8rent faire
\n
confiance aux
\n \u00ab petits \u00bb influenceurs <\/b>plut\u00f4t qu\u2019aux utilisateurs avec de grosses communaut\u00e9s. Comme leur petit nom l\u2019indique,
\n les influenceurs (nano ou
micro) peuvent influencer avec naturel et panache les comportements d\u2019achat de
leurs abonn\u00e9s<\/b>.\n<\/div>\n

<\/a><\/p>\n

Pourquoi les entreprises ont tout int\u00e9r\u00eat \u00e0 faire
appel aux influenceurs ?<\/i><\/h2>\n
    \n
  • \n

    Les m\u00e9dias sont en perte de vitesse<\/h3>\n<\/li>\n<\/ul>\n
    \n Les m\u00e9dias inspirent de moins en moins confiance aux fran\u00e7ais<\/b>. De ce fait, la
    \n futur consommateur<\/b> utilise internet afin de
    \n consulter les avis
    avant de proc\u00e9der \u00e0 un achat<\/b>. Les futurs acheteurs \u00e9ludent de plus en plus la publicit\u00e9
    \n
    classique au profit d\u2019
    \n avis sinc\u00e8res et concrets<\/b>. Cela peut \u00eatre aupr\u00e8s de leur
    \n
    entourage mais aussi aupr\u00e8s de personnes auxquelles ils peuvent s\u2019identifier comme les micro-influenceurs.\n<\/div>\n

     <\/p>\n

      \n
    • \n

      Le gain important de visibilit\u00e9 pour la marque<\/h3>\n<\/li>\n<\/ul>\n
      \n L\u2019un des principaux avantages pour l\u2019entreprise est sa mise
      en avant par l\u2019influenceur<\/b>. De la sorte, la marque
      \n gagne en visibilit\u00e9 et en r\u00e9putation<\/b>.
      \n
      Il ne faut pas oublier que
      \n l\u2019influenceur poss\u00e8de une communaut\u00e9 engag\u00e9e et
      active<\/b>. Ainsi, les marques sont susceptibles d\u2019avoir de nouveaux clients et de nouveaux abonn\u00e9s.\n<\/div>\n
      <\/div>\n
        \n
      • \n

        Un meilleur r\u00e9f\u00e9rencement pour la boutique ou le site<\/h3>\n<\/li>\n<\/ul>\n
        \n Si la marque obtient des mentions favorables et des liens
        pointant vers son site internet<\/b>, c\u2019est gagn\u00e9 !
        \n La marque
        am\u00e9liore son r\u00e9f\u00e9rencement et augmente son trafic<\/b>. En faisant appel \u00e0 un
        \n
        influenceur, la marque devient plus comp\u00e9titive, plus pr\u00e9sente et davantage reconnue.\n<\/div>\n

         <\/p>\n

          \n
        • \n

          L\u2019influenceur est reconnu pour son expertise<\/h3>\n<\/li>\n<\/ul>\n
          \n Pour l\u2019entreprise, il est important voir essentiel de
          \n cibler
          les influenceurs de fa\u00e7on pertinente<\/b>. En effet, pour que les retomb\u00e9es soient
          \n
          excellentes,
          \n il faut des influenceurs ou micro-influenceurs experts de leur
          sujet<\/b>. De m\u00eame, il est important que le sujet (concept ou produit) colle aux attentes de la communaut\u00e9. Le
          \n micro-influenceur
          donne son avis avec ses mots, ses choix et ses envies<\/b>. La plupart sont des
          \n
          utilisateurs de r\u00e9seaux sociaux passionn\u00e9s par leur domaine de pr\u00e9dilection.
          \n Le
          micro-influenceur ma\u00eetrise parfaitement sa sp\u00e9cialit\u00e9<\/b>. Pour cela,
          \n ses abonn\u00e9s lui
          font confiance<\/b>, il ne faut pas l\u2019oublier.\n<\/div>\n

           <\/p>\n

            \n
          • \n

            La cr\u00e9ativit\u00e9 des micro-influenceurs<\/h3>\n<\/li>\n<\/ul>\n
            \n Les influenceurs sont cr\u00e9atifs pour les mises en sc\u00e8ne de chaque produit ou chaque concept<\/b>.
            \n Cette fa\u00e7on d’orchestrer les produits ou les concepts est tr\u00e8s recherch\u00e9e par les marques<\/b>. La plupart du
            \n
            temps, les entreprises n\u2019avaient pas vu leur produit sous cette forme. Un vrai
            \n
            coup de pouce int\u00e9ressant pour de
            \n nouvelles opportunit\u00e9s, contrarier la
            concurrence et de nouveaux march\u00e9s<\/b>. La concurrence n\u2019a jamais \u00e9t\u00e9 aussi rude,
            \n
            autant mettre toutes les chances de leur c\u00f4t\u00e9, non ?\n<\/div>\n
            <\/div>\n
            \n L\u2019e-influence prend le pouvoir, c\u2019est une nouvelle forme de
            publicit\u00e9 et de communication plus spontan\u00e9e, plus authentique et plus
            perspicace<\/b>.
            \n Les micro-influenceurs aident la marque \u00e0 se faire davantage conna\u00eetre aupr\u00e8s d\u2019une audience cibl\u00e9e et
            qualifi\u00e9e<\/b>. L\u2019humain est ainsi remis au centre de la strat\u00e9gie.\n<\/div>\n
            \n Que pensez-vous de l’e-influence?
            \n
            \u00cates-vous sensible aux choix et aux avis des micro influenceurs? Des influenceurs plus \u00ab\u00a0gros\u00a0\u00bb?\n<\/div>\n

             <\/p>\n

            \n \n<\/div>\n

             <\/p>\n","protected":false},"excerpt":{"rendered":"

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