{"id":7011,"date":"2023-02-13T08:30:00","date_gmt":"2023-02-13T07:30:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=7011"},"modified":"2023-10-06T14:23:54","modified_gmt":"2023-10-06T13:23:54","slug":"proposition-de-loi-influenceurs","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/proposition-de-loi-influenceurs\/","title":{"rendered":"Zoom sur la proposition de loi influenceurs !"},"content":{"rendered":"

Le 27 d\u00e9cembre 2022, les d\u00e9put\u00e9s Arthur Delaporte et Boris Vallaud ont d\u00e9pos\u00e9 une proposition de loi influenceurs<\/span><\/a> \u00e0 l\u2019Assembl\u00e9e nationale, visant \u00e0 r\u00e9glementer les influenceurs sur les r\u00e9seaux sociaux. Cette derni\u00e8re na\u00eet de nombreuses d\u00e9rives identifi\u00e9es, notamment en mati\u00e8re de publicit\u00e9 cach\u00e9e et de transparence des contenus sponsoris\u00e9s. Quels en sont concr\u00e8tement les termes ? R\u00e9ponses au sein de cet article !<\/p>\n

<\/p>\n

 <\/p>\n

D\u00e9finition du terme \u201cinfluenceur\u201d<\/h2>\n

 <\/p>\n

Le m\u00e9tier d\u2019influenceur, bien que d\u00e9mocratis\u00e9 depuis quelques ann\u00e9es maintenant, reste encore assez flou l\u00e9gislativement. Pour cause, aucune d\u00e9finition officielle <\/strong>n’a \u00e9t\u00e9 donn\u00e9e afin d\u2019encadrer la pratique. La proposition de loi influenceurs souhaite, justement, r\u00e9soudre ce flou juridique et l\u00e9gislatif.<\/p>\n

Art. L. 122\u201126. \u2013 Toute personne physique ou morale qui fait la promotion directement ou indirectement de produits, actes ou prestations contre r\u00e9mun\u00e9ration, y compris lorsque celle\u2011ci est constitu\u00e9e par des avantages en nature, de mani\u00e8re active sur les r\u00e9seaux sociaux et qui, par son statut, sa position ou son exposition m\u00e9diatique dispose d\u2019une audience pouvant influencer la consommation du public exerce l\u2019activit\u00e9 d\u2019influenceur.<\/p>\n

 <\/p>\n

Devoir de transparence<\/h2>\n

 <\/p>\n

Les influenceurs diffusent des posts commerciaux en continu sur les r\u00e9seaux sociaux. Et si, en th\u00e9orie, ces posts doivent \u00eatre clairement indiqu\u00e9s comme sponsoris\u00e9s afin d\u2019en informer leur audience, il existe de nombreux exemples de dissimulation. En effet, seuls 83 % des collaborations commerciales ont au moins un d\u00e9but d\u2019identification<\/strong>, selon l\u2019Observatoire de l\u2019Influence Responsable 2022<\/span><\/a>. En ce sens, la proposition de loi influenceurs pr\u00e9voit que chaque photo ou vid\u00e9o contenant un placement de produit contienne une mention explicite de la promotion<\/strong>.<\/p>\n

Art. L. 122\u201128. \u2013 I. \u2013 La promotion de produits, actes ou prestations r\u00e9alis\u00e9e par les personnes mentionn\u00e9es \u00e0 l\u2019article L. 122\u201126 doit \u00eatre indiqu\u00e9e par un bandeau visible sur l\u2019image ou la vid\u00e9o durant l\u2019int\u00e9gralit\u00e9 de la promotion.<\/p>\n

 <\/p>\n

Encadrement des types de promotion<\/h2>\n

 <\/p>\n

Certains contenus promotionnels posent \u00e9galement probl\u00e8me, comme la cryptomonnaie, les op\u00e9rations de chirurgie esth\u00e9tique, les produits du dropshipping, les pronostics de paris sportifs ou encore les formations prises sur le compte personnel de formation (CPF). Pour cause, ces produits ou services peuvent mener \u00e0 des addictions dangereuses<\/strong>, mais aussi entra\u00eener des risques financiers ou de sant\u00e9 importants<\/strong>. Voici donc ce que propose la proposition de loi influenceurs !<\/p>\n

Art. L. 122\u201127. \u2013 I. \u2013 Sont interdits la promotion sur les r\u00e9seaux sociaux des produits, prestations et actes suivants :<\/p>\n

    \n
  • \n

    1\u00b0 Les produits pharmaceutiques, dispositifs m\u00e9dicaux et actes de chirurgie, \u00e0 l\u2019exception du relai des campagnes de sant\u00e9 publique du Gouvernement ;<\/span><\/p>\n<\/li>\n

  • \n

    2\u00b0 Les placements ou investissements financiers et actifs num\u00e9riques entra\u00eenant des risques de perte pour le consommateur ;<\/span><\/p>\n<\/li>\n<\/ul>\n

    I\u2013 Sont \u00e9galement interdits, sauf lorsque le public est explicitement inform\u00e9 par un bandeau visible sur l\u2019image ou la vid\u00e9o durant l\u2019int\u00e9gralit\u00e9 de la promotion que ceux\u2011ci sont r\u00e9serv\u00e9s aux personnes majeures, la promotion :<\/span><\/p>\n

      \n
    • \n

      1\u00b0 D\u2019abonnements \u00e0 des pronostics sportifs ;<\/span><\/p>\n<\/li>\n

    • \n

      2\u00b0 D\u2019inscriptions \u00e0 des formations professionnelles ;<\/span><\/p>\n<\/li>\n

    • \n

      3\u00b0 Des jeux d\u2019argent et de hasard.<\/span><\/p>\n<\/li>\n<\/ul>\n

      II- Lorsque la promotion porte sur la vente d\u2019un produit ou d\u2019un service dont l\u2019influenceur n\u2019est que l\u2019interm\u00e9diaire du fournisseur effectif [dropshipping], celui\u2011ci informe l\u2019acheteur potentiel de l\u2019identit\u00e9 de ce dernier. Les personnes mentionn\u00e9es \u00e0 l\u2019article L. 122\u201126 doivent s\u2019assurer de l\u2019absence de fictivit\u00e9 du produit ainsi que du respect par le vendeur initial des conditions g\u00e9n\u00e9rales de vente.<\/span><\/p>\n

       <\/p>\n

      Proposition de loi influenceurs, conclusion<\/h2>\n

       <\/p>\n

      Cette nouvelle sous\u2011section au sein du code de la consommation proposerait donc la d\u00e9finition juridique du statut d\u2019influenceur. Elle encadrerait \u00e9galement les ventes par promotion des influenceurs en interdisant certains placements de produits sur les r\u00e9seaux sociaux, compte tenu des int\u00e9r\u00eats de sant\u00e9 et d\u2019ordre publics. Elle imposerait, enfin, la transparence des contenus sponsoris\u00e9s. Toute violation des dispositions du pr\u00e9sent article serait punie de cinq ans d\u2019emprisonnement et de 375 000 euros d\u2019amende.<\/p>\n

      Que penses-tu de cette proposition de loi en tant qu\u2019influenceur ?<\/p>\n","protected":false},"excerpt":{"rendered":"

      Le 27 d\u00e9cembre 2022, les d\u00e9put\u00e9s Arthur Delaporte et Boris Vallaud ont d\u00e9pos\u00e9 une proposition de loi influenceurs \u00e0 l\u2019Assembl\u00e9e nationale, visant \u00e0 r\u00e9glementer les influenceurs sur les r\u00e9seaux sociaux. Cette derni\u00e8re na\u00eet de nombreuses d\u00e9rives identifi\u00e9es, notamment en mati\u00e8re de publicit\u00e9 cach\u00e9e et de transparence des contenus sponsoris\u00e9s. Quels en sont concr\u00e8tement les termes…<\/p>\n","protected":false},"author":5,"featured_media":7012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-7011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"\nZoom sur la proposition de loi influenceurs ! - Community<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zoom sur la proposition de loi influenceurs ! - Community\" \/>\n<meta property=\"og:description\" content=\"Le 27 d\u00e9cembre 2022, les d\u00e9put\u00e9s Arthur Delaporte et Boris Vallaud ont d\u00e9pos\u00e9 une proposition de loi influenceurs \u00e0 l\u2019Assembl\u00e9e nationale, visant \u00e0 r\u00e9glementer les influenceurs sur les r\u00e9seaux sociaux. 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