{"id":7063,"date":"2017-12-20T07:51:00","date_gmt":"2017-12-20T06:51:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=7063"},"modified":"2023-10-06T14:32:48","modified_gmt":"2023-10-06T13:32:48","slug":"quelle-est-la-longueur-ideale-pour-vos","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/quelle-est-la-longueur-ideale-pour-vos\/","title":{"rendered":"Quelle est la longueur id\u00e9ale pour vos articles de blog ?"},"content":{"rendered":"
<\/div>\n

<\/p>\n

<\/div>\n
\n
\n \"referencement<\/a>\n <\/div>\n

 <\/p>\n<\/div>\n

\n Tout d\u2019abord, la plupart des lecteurs ne lisent pas un
\n
article en entier, ce n\u2019est un secret pour personne. De ce fait,
\n un article de blog se
doit d\u2019\u00eatre a\u00e9r\u00e9 et facile \u00e0 lire<\/b>. Cependant, depuis de nombreuses ann\u00e9es, on
\n
lit diff\u00e9rentes choses sur
\n la longueur id\u00e9ale d\u2019un article<\/b>. Sur certains sites,
\n
il est conseill\u00e9 de
\n privil\u00e9gier des contenus longs<\/b> ou tr\u00e8s longs tandis que d\u2019autres
\n
disent que la longueur d\u2019un article de blog n\u2019a pas d\u2019impact sur le
\n
r\u00e9f\u00e9rencement naturel tant que les articles sont de qualit\u00e9 mais qu\u2019en est-il
\n
vraiment ?\n<\/div>\n

<\/a><\/p>\n

Faut-il \u00e9crire des articles longs pour un bon r\u00e9f\u00e9rencement?<\/h2>\n
    \n
  • \n

    Comment d\u00e9terminer la longueur d\u2019un article de blog ?<\/h3>\n<\/li>\n<\/ul>\n
    <\/div>\n
    \n La r\u00e9ponse est assez complexe, comme vous vous en doutez. N\u00e9anmoins,
    \n
    une chose est certaine, cela d\u00e9pend de plusieurs crit\u00e8res. En effet, cela varie
    \n
    en fonction :\n<\/div>\n

     <\/p>\n

      \n
    • de votre cible et de ses besoins<\/b>. En effet, il faut comme
      toujours, se demander ce que souhaitent les lecteurs.<\/li>\n<\/ul>\n
      <\/div>\n
        \n
      • de votre r\u00e9f\u00e9rencement naturel<\/b>. Il faut savoir que
        Google recommande de publier des contenus d\u2019au minimum 300 mots.<\/li>\n<\/ul>\n
        <\/div>\n
          \n
        • De votre envie<\/b>. Ne nous leurrons pas si vous n\u2019\u00eates pas tr\u00e8s
          bavard, vous n\u2019\u00e9crirez pas des articles de 2500 mots. Mais une question s’impose : quel message
          souhaitez-vous faire passer ?<\/li>\n<\/ul>\n
          <\/div>\n
            \n
          • Du sujet trait\u00e9<\/b>. Certains sujets peuvent se traiter assez
            rapidement tandis que d\u2019autres n\u00e9cessitent davantage de d\u00e9tails et d\u2019explications.
            Prenons l\u2019exemple de la politique, il est \u00e9vident qu’il y a mati\u00e8re \u00e0 blablater.<\/li>\n<\/ul>\n
            <\/div>\n

            \u21a0 Quels sont les avantages d’un article court?<\/h4>\n
            \n Si vous allez \u00e0 l\u2019essentiel,
            \n l’article sera percutant et
            restera plus facilement dans les m\u00e9moires<\/b>. De plus, le lecteur sera plus susceptible
            \n
            de lire votre \u00e9crit enti\u00e8rement. \u00c9crire
            \n
            un article original et surprenant peut plaire \u00e0 votre lectorat qui d\u00e9couvrira
            \n
            une autre facette de vous. C\u2019est aussi \u00e7a bloguer : surprendre et
            \n
            sortir de sa zone de confort.\n<\/div>\n
            <\/div>\n

            \u21a0 Quel sont les avantages d’un article long?<\/h4>\n
            \n Un article long donne l\u2019impression que vous \u00eates expert de
            votre sujet<\/b>. Cela permet de
            \n donner de la cr\u00e9dibilit\u00e9 \u00e0 vos propos<\/b>. Cependant,
            \n
            il faut garder du rythme et ne pas faire fuir vos lecteurs avec un texte trop
            \n
            ennuyeux.\n<\/div>\n

             <\/p>\n

              \n
            • \n

              4 conseils pour \u00e9crire des articles percutants<\/h3>\n<\/li>\n<\/ul>\n
              <\/div>\n
                \n
              • Comme toujours, restez humble et vous-m\u00eame,<\/li>\n<\/ul>\n
                <\/div>\n
                  \n
                • Impliquez vos lecteurs, posez des questions,
                  interpellez-les !<\/li>\n<\/ul>\n
                  <\/div>\n
                    \n
                  • Donner du rythme \u00e0 vos \u00e9crits,<\/li>\n<\/ul>\n
                    <\/div>\n
                      \n
                    • Faites attention \u00e0 l’orthographe.<\/li>\n<\/ul>\n
                      <\/div>\n
                      \n

                      Mais quelle est la bonne longueur?<\/h3>\n<\/div>\n
                      \n Il n\u2019existe pas de bonne longueur. En r\u00e9alit\u00e9, il faut trouver
                      \n
                      un juste milieu en
                      \n variant la taille de vos contenus<\/b>. Le mieux serait de ne pas d\u00e9passer 1
                      \n
                      600 mots. La lecture compl\u00e8te ne doit pas exc\u00e9der 7 minutes.
                      \n \u00c9crire entre 400
                      et 800 mots semble \u00eatre la longueur la plus raisonnable<\/b>. Mais,
                      \n la bonne
                      longueur est celle qui vous correspond tant que votre article est de qualit\u00e9<\/b> !\n<\/div>\n
                      <\/div>\n
                      \n Google souhaite avant tout que vous r\u00e9pondiez \u00e0 votre interrogation de
                      \n
                      d\u00e9part. Si vous \u00e9voquez un soin visage et que vous terminez par une conclusion sur un match de football, Google ne sera pas content mais vos lecteurs non plus. Il faut
                      \n
                      penser au-del\u00e0 du r\u00e9f\u00e9rencement mais bel et bien comme un lecteur.\n<\/div>\n
                      <\/div>\n
                      \n Vous l\u2019aurez compris,
                      \n il n\u2019y a pas que la taille qui compte
                      mais la qualit\u00e9, les mots-cl\u00e9s, les liens \u2026 <\/b>Il faut avant tout r\u00e9diger avec
                      \n
                      soin. Ne vous focalisez pas sur la longueur mais
                      \n faites un joli mix pour
                      s\u00e9duire les moteurs de recherche. Mais avant tout, pensez \u00e0 vos lecteurs<\/b>.\n<\/div>\n
                      <\/div>\n

                       <\/p>\n

                      <\/div>\n
                      <\/div>\n
                      <\/div>\n
                      \n \n<\/div>\n

                       <\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":7064,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-7063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"\nQuelle est la longueur id\u00e9ale pour vos articles de blog ? - Community<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quelle est la longueur id\u00e9ale pour vos articles de blog ? - Community\" \/>\n<meta property=\"og:url\" content=\"https:\/\/community-staging.skeepers.in\/fr\/blog\/quelle-est-la-longueur-ideale-pour-vos\/\" \/>\n<meta property=\"og:site_name\" content=\"Community\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-20T06:51:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-06T13:32:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/longueur-ideale-article-blog-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marine Aubagna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marine Aubagna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/community-staging.skeepers.in\/fr\/blog\/quelle-est-la-longueur-ideale-pour-vos\/\",\"url\":\"https:\/\/community-staging.skeepers.in\/fr\/blog\/quelle-est-la-longueur-ideale-pour-vos\/\",\"name\":\"Quelle est la longueur id\u00e9ale pour vos articles de blog ? 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