{"id":7076,"date":"2018-12-11T09:25:00","date_gmt":"2018-12-11T08:25:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=7076"},"modified":"2026-04-11T15:58:16","modified_gmt":"2026-04-11T14:58:16","slug":"quelles-seront-les-tendances-marketing","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/quelles-seront-les-tendances-marketing\/","title":{"rendered":"Quelles seront les tendances marketing en 2019 ?"},"content":{"rendered":"\n

 <\/p>\n\n\n\n\n\n\n\n

\"reseaux-sociaux-snack-content-utilisateur-consommateur-fidelite-cible-exprience-client-unique\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n
 <\/div>\n\n\n\n
Le
social content marketing<\/b> \u00e9volue \u00e0 une vitesse folle entre\n

l\u2019arriv\u00e9e fracassante des vid\u00e9os, du
snack content<\/a> <\/b><\/i><\/u>et m\u00eame de la r\u00e9alit\u00e9<\/p>\n

augment\u00e9e. Il faut dire que
les r\u00e9seaux sociaux se transforment de jour en jour
pour s\u00e9duire les utilisateurs des plus jeunes aux plus \u00e2g\u00e9s<\/b>. Saviez-vous que le<\/p>\n

marketing d\u2019influence touche les plus de 50 ans ? La fid\u00e9lit\u00e9 a longtemps<\/p>\n

\u00e9t\u00e9 due \u00e0 la qualit\u00e9 de la marque et de son produit, cela est bien termin\u00e9 !<\/p>\n

Dor\u00e9navant,
la fid\u00e9lit\u00e9 <\/b>reste \u00e9ph\u00e9m\u00e8re. En effet, on se base sur les
avis des
internautes <\/b>pour d\u00e9couvrir un produit, un concept ou une marque. Pour \u00e9viter<\/p>\n

cela, il est primordial de
cr\u00e9er une exp\u00e9rience client cibl\u00e9e et unique<\/b>. Assez<\/p>\n

fou non ? Quel changement de comportement !<\/p>\n<\/div>\n\n\n\n

<\/a><\/p>\n\n\n\n

Quelles sont les
tendances marketing que l\u2019on va d\u00e9couvrir en 2019 ? Sont-elles nouvelles ?<\/i><\/h2>\n\n\n\n

La recherche vocale<\/h3>
<\/p>\n\n\n\n
La recherche vocale a litt\u00e9ralement pris son envol<\/b> depuis le\n

d\u00e9but de l\u2019ann\u00e9e 2018. En 2019, elle va \u00eatre encore plus utilis\u00e9e. Il faut dire<\/p>\n

que les
assistants vocaux<\/b> sur les t\u00e9l\u00e9phones et les ordinateurs ne manquent<\/p>\n

pas. D\u2019ici 2 ans, les recherches vocales repr\u00e9senteront la moiti\u00e9 des<\/p>\n

recherches du net. Pour un blogueur, cela signifie qu\u2019il va falloir s\u2019adapter<\/p>\n

avec des
contenus quelque peu diff\u00e9rents <\/b>comme nous l\u2019avions d\u00e9j\u00e0 vu. En effet,<\/p>\n

les
recherches vocales<\/a><\/b><\/i> sont plus longues, plus compl\u00e8tes et plus naturelles.<\/p>\n<\/div>\n\n\n\n

 <\/p>\n\n\n\n

La transparence, cette tendance marketing 2019<\/h3>
<\/p>\n\n\n\n
Les utilisateurs souhaitent \u00eatre au c\u0153ur des attentions avec
une transparence exemplaire<\/b>. De ce fait,
l\u2019avis
des consommateurs va devenir de plus en plus viral pour une entreprise<\/b>. La transparence va\n

donner encore plus d\u2019importance au
marketing d\u2019influence<\/b>.<\/p>\n<\/div>\n\n\n\n

 <\/p>\n\n\n\n

La personnalisation, une strat\u00e9gie marketing en pleine
\u00e9volution<\/h3>
<\/p>\n\n\n\n
La personnalisation explose ! Les
attentes des
utilisateurs sont de plus en plus scrut\u00e9es<\/b>. Ajuster les lignes \u00e9ditoriales va\n

devenir essentiel pour
avoir de v\u00e9ritables retours durables<\/b>.
La
personnalisation permet \u00e0 chaque consommateur une exp\u00e9rience unique <\/b>et \u00e7a, \u00e7a n\u2019a<\/p>\n

pas de prix. Saviez-vous qu\u2019un mail personnalis\u00e9 est beaucoup plus consult\u00e9 qu\u2019un<\/p>\n

mail classique ?<\/p>\n<\/div>\n\n\n\n

 <\/p>\n\n\n\n

Les chatbots<\/h3>
<\/p>\n\n\n\n
Les chatbots sont les fameux robots qui papotent avec vous\n

sur Messenger.
La croissance des chatbots est cons\u00e9quente<\/b>. Ils<\/p>\n

permettent d\u2019
individualiser l\u2019exp\u00e9rience utilisateur, un meilleur service
client et l\u2019envoi de contenu cibl\u00e9<\/b>. Les utilisateurs appr\u00e9cient cette m\u00e9thode<\/p>\n

qui est moins intrusive qu\u2019un mail ou un sms. En effet, il est n\u00e9cessaire d\u2019aller<\/p>\n

\u00ab chercher \u00bb la conversation pour que l\u2019entreprise interagisse.<\/p>\n

Avant, il ne se passe rien.
Le consommateur a le pouvoir avec une possibilit\u00e9
d\u2019\u00e9change facile et directe<\/b>.<\/p>\n<\/div>\n\n\n\n

 <\/p>\n\n\n\n

Le contenu devient encore plus interactif<\/h3>
<\/p>\n\n\n\n
2019 sera l\u2019ann\u00e9e des stories, des vid\u00e9os, des quizz, des
sondages et des \u00e9changes <\/b>en tout genre. En effet,
l\u2019internaute veut du concret,
de l\u2019instant et du rapide<\/b>.
Le live gagne \u00e9galement du terrain<\/b>. D\u2019ailleurs, la\n

r\u00e9alit\u00e9 augment\u00e9e, peu utilis\u00e9e en France, va doucement mais surement s\u2019implanter.<\/p>\n<\/div>\n\n\n\n

 <\/p>\n\n\n\n

Le Contenu G\u00e9n\u00e9r\u00e9 par l\u2019Utilisateur (CGU)<\/h3>
<\/p>\n\n\n\n
Les clients font confiance aux avis des autres clients<\/b>.
La sinc\u00e9rit\u00e9
et l\u2019authenticit\u00e9<\/b> n\u2019ont pas de prix.
Les consommateurs ont de plus en plus
besoin de relationnel et de mise en s\u00e9curit\u00e9<\/b>. Pour cela,
l\u2019utilisateur souhaite
un r\u00e9el contenu<\/b>. Le
Contenu G\u00e9n\u00e9r\u00e9 par l\u2019Utilisateur aide \u00e0 fid\u00e9liser et \u00e0 engager
les consommateurs<\/b>.<\/div>\n\n\n\n

 <\/p>\n\n\n\n

Le SEO, un outil \u00e0 ne pas n\u00e9gliger<\/h3>
<\/p>\n\n\n\n
Le r\u00e9f\u00e9rencement naturel<\/b> a tendance \u00e0 se faire oublier au\n

profit des r\u00e9seaux sociaux n\u00e9anmoins il ne faut pas le laisser dans un coin. Il<\/p>\n

est toujours aussi puissant et pertinent.
Le SEO<\/a> reste une strat\u00e9gie marketing \u00e0
part enti\u00e8re<\/b>.<\/p>\n<\/div>\n\n\n\n

 <\/div>\n\n\n\n
Une chose est s\u00fbre,
on se recentre sur l\u2019humain pour l\u2019ann\u00e9e
2019<\/b>. \u00c7a fait du bien, non ?<\/div>\n\n\n\n
 <\/div>\n\n\n\n
 <\/div>\n\n\n\n

 <\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n
<\/div>\n\n\n\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

 <\/p>\n","protected":false},"author":5,"featured_media":7077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-7076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing"],"acf":[],"yoast_head":"\nQuelles seront les tendances marketing en 2019 ? - Community<\/title>\n<meta name=\"description\" content=\"Explorez les tendances marketing attendues pour l'ann\u00e9e 2021. 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