{"id":7105,"date":"2017-09-12T06:06:00","date_gmt":"2017-09-12T05:06:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=7105"},"modified":"2023-10-06T14:33:16","modified_gmt":"2023-10-06T13:33:16","slug":"quelques-notions-essentielles-sur-les","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/quelques-notions-essentielles-sur-les\/","title":{"rendered":"Quelques notions essentielles sur les mots-cl\u00e9s"},"content":{"rendered":"
\n \"referencement<\/a>\n<\/div>\n

<\/p>\n

<\/div>\n
<\/div>\n
<\/div>\n
\n L\u2019optimisation du
\n r\u00e9f\u00e9rencement naturel <\/b>est essentielle pour
\n am\u00e9liorer
la visibilit\u00e9 <\/b>de votre blog et
\n perfectionner votre classement dans les r\u00e9sultats de
recherche<\/b>. Affiner votre r\u00e9f\u00e9rencement demande beaucoup de temps et quelques outils.
\n Les mots-cl\u00e9s sont la base du r\u00e9f\u00e9rencement<\/b>. Qu\u2019est-ce qu\u2019un mot-cl\u00e9 ?
\n
Comment savoir si ce mot cl\u00e9 est recherch\u00e9 et pertinent? G\u00e9n\u00e8re-t-il du trafic
\n
? On vous dit tout sur les mots cl\u00e9s !\n<\/div>\n

<\/a><\/p>\n

D\u00e9finition d\u2019un mot-cl\u00e9<\/h3>\n
\n Un mot-cl\u00e9 d\u00e9signe un terme ou une expression utilis\u00e9(e) par
un internaute qui effectue une requ\u00eate dans les moteurs de recherche<\/b>. Le mot
\n
cl\u00e9 permet de retrouver une information recherch\u00e9e sur la toile. Vous l\u2019aurez
\n
compris, les mots cl\u00e9s permettent donc d\u2019arriver sur votre site notamment si vous
\n
\u00eates dans les r\u00e9ponses de ces moteurs de recherche. Le but \u00e9tant de s\u2019y trouver,
\n
nous sommes bien d\u2019accord !\n<\/div>\n
<\/div>\n
\n Certains mots cl\u00e9s sont tr\u00e8s cibl\u00e9s et d\u2019autres moins, de ce
\n
fait, il est essentiel d\u2019
\n avoir un contenu riche<\/b> afin d\u2019avoir plus de trafic et
\n
de vues. Une multitude de requ\u00eates est une solution en vue d\u2019un bon
\n
r\u00e9f\u00e9rencement naturel.\n<\/div>\n
<\/div>\n

Comment choisir les bons mots cl\u00e9s ?<\/h3>\n
\n Le choix des mots-cl\u00e9s<\/b> est une \u00e9tape primordiale. Dans un
\n
premier temps, il est n\u00e9cessaire de veiller \u00e0 ce que chaque mot-cl\u00e9 ait un
\n
v\u00e9ritable int\u00e9r\u00eat pour votre support et votre th\u00e9matique. Pour cela, il faut
\n
d\u00e9buter par
\n l\u2019\u00e9tude de votre th\u00e9matique<\/b>. Une fois la th\u00e9matique trouv\u00e9e, notez
\n
les mots qui vous viennent en t\u00eate. En effet, cela va vous permettre d\u2019effectuer
\n
vos premi\u00e8res recherches.\n<\/div>\n
<\/div>\n
\n Les mots cl\u00e9s doivent \u00eatre simples<\/b>. En effet, des mots trop
\n
compliqu\u00e9s ne seront jamais recherch\u00e9s par les internautes. Il ne faut pas
\n
choisir des expressions trop techniques ou pointues. N\u00e9anmoins, les mots cl\u00e9s doivent \u00eatre cibl\u00e9s pour
\n g\u00e9n\u00e9rer un
trafic qualifi\u00e9<\/b>. Il est conseill\u00e9 d\u2019\u00e9viter les mots-cl\u00e9s trop concurrentiels et
\n
les mots cl\u00e9s avec peu de recherches. Oui, il faut donc trouver un juste
\n
milieu.\n<\/div>\n
<\/div>\n
<\/div>\n
\n \"referencement<\/a>\n<\/div>\n

 <\/p>\n

<\/div>\n
\n Lorsque vous avez trouv\u00e9 les bons mots cl\u00e9s, il est
\n
n\u00e9cessaire donc d\u2019\u00eatre vigilant sur le volume de recherches. Que r\u00e9v\u00e8le-t-il ? Plus un mot est recherch\u00e9, plus
\n
la concurrence est \u00e9lev\u00e9e. De ce fait,
\n optez pour des mots alternatifs<\/b>. Certes,
\n
cela vous apportera moins de trafic mais vous serez visible sur ces mots-l\u00e0.
\n
Tout est dans la subtilit\u00e9.\n<\/div>\n
<\/div>\n
\n Pour attirer des lecteurs int\u00e9ress\u00e9s, il ne faut pas n\u00e9gliger
\n
les
\n expressions cl\u00e9s<\/b>. Pr\u00e9f\u00e9rez associer plusieurs mots plut\u00f4t qu\u2019un seul. En
\n
effet, lors des recherches sur Google, Bing ou Youtube, il est rare d\u2019\u00e9crire un
\n
seul mot. De plus, plusieurs mots cl\u00e9s permettront d\u2019\u00eatre plus pointilleux et
\n
donc pr\u00e9cis.\n<\/div>\n
<\/div>\n
\n Enfin, une astuce non n\u00e9gligeable, n\u2019h\u00e9sitez pas \u00e0
\n
regarder les
\n mots-cl\u00e9s de vos concurrents<\/b>. Cette astuce permet d\u2019avoir un \u0153il diff\u00e9rent
\n
sur votre th\u00e9matique.\n<\/div>\n
<\/div>\n
\n \u00c9laborer une strat\u00e9gie SEO pertinente et concr\u00e8te <\/b>s\u2019av\u00e8re
\n
\u00eatre un travail de longue haleine avec une veille permanente. Il est donc
\n
n\u00e9cessaire de prendre son temps et de travailler chaque jour son r\u00e9f\u00e9rencement
\n
naturel. Rien ne sert de se mettre la pression. \u00c9crivez pour vous et pour vos lecteurs avec
\n
un
\n contenu de qualit\u00e9<\/b>, gardez en t\u00eate que cela reste la base de l\u2019\u00e9change.\n<\/div>\n
<\/div>\n
\n On se retrouve demain pour d\u00e9couvrir
\n 4 outils pour trouver des mots-cl\u00e9s pertinents<\/b>!\n<\/div>\n
<\/div>\n
\n Connaissiez-vous ces astuces ?\n<\/div>\n

 <\/p>\n

<\/div>\n
<\/div>\n
\n \n<\/div>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":7106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-7105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"\nQuelques notions essentielles sur les mots-cl\u00e9s - Community<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quelques notions essentielles sur les mots-cl\u00e9s - Community\" \/>\n<meta property=\"og:url\" content=\"https:\/\/community-staging.skeepers.in\/fr\/blog\/quelques-notions-essentielles-sur-les\/\" \/>\n<meta property=\"og:site_name\" content=\"Community\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-12T05:06:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-06T13:33:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/choisir-les-bons-mots-cles-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marine Aubagna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marine Aubagna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/community-staging.skeepers.in\/fr\/blog\/quelques-notions-essentielles-sur-les\/\",\"url\":\"https:\/\/community-staging.skeepers.in\/fr\/blog\/quelques-notions-essentielles-sur-les\/\",\"name\":\"Quelques notions essentielles sur les mots-cl\u00e9s - 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