{"id":7147,"date":"2019-07-23T10:05:10","date_gmt":"2019-07-23T09:05:10","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=7147"},"modified":"2023-10-06T14:27:44","modified_gmt":"2023-10-06T13:27:44","slug":"quels-sont-les-objectifs-du-marketing-dinfluence-pour-une-marque","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/quels-sont-les-objectifs-du-marketing-dinfluence-pour-une-marque\/","title":{"rendered":"Quels sont les objectifs du marketing d\u2019influence pour une marque ?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24475\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/marketing-influence-peut-on-s-en-passer-1.jpg\" alt=\"influence\" width=\"800\" height=\"533\"><\/p>\n<p>&nbsp;<\/p>\n<p><!--more--><\/p>\n<p>Les <strong>campagnes d\u2019influence<\/strong> sur les r\u00e9seaux sociaux sont de plus en plus utilis\u00e9es par les marques. Le<strong> marketing d\u2019influence<\/strong> a litt\u00e9ralement <strong>explos\u00e9 ces derni\u00e8res ann\u00e9es<\/strong>, c\u2019est ind\u00e9niable. Mais est-ce que cela est int\u00e9ressant pour les marques&nbsp;? Qu\u2019est-ce que cela apporte \u00e0 une marque&nbsp;? Je vous explique tout cela.<\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h2><strong>Marketing d\u2019influence, bien plus qu\u2019une tendance ?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><u>Le marketing d\u2019influence, c\u2019est quoi&nbsp;?<\/u><\/h3>\n<p>&nbsp;<\/p>\n<p>Le marketing d\u2019influence est une <strong>strat\u00e9gie de communication<\/strong>. Ce mode communication aide la marque \u00e0 diffuser un produit, une information, un concept gr\u00e2ce \u00e0 des personnes influentes sur les r\u00e9seaux sociaux ou sur internet. Cette m\u00e9thode permet de <strong>cibler<\/strong> une audience qualifi\u00e9e. De la sorte, la marque gagne en <strong>notori\u00e9t\u00e9<\/strong> &amp; de <strong>potentiels clients<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h3><u>Comment un influenceur peut aider une marque ?<\/u><\/h3>\n<p>&nbsp;<\/p>\n<p>Un influenceur peut&nbsp;:<\/p>\n<ul>\n<li>Cr\u00e9er du contenu visuel et \u00e9crit comme un post Instagram joliment pr\u00e9sent\u00e9,<\/li>\n<li>R\u00e9diger un article optimis\u00e9 sur son blog,<\/li>\n<li>Cr\u00e9er une vid\u00e9o sur un produit, un concept ou une id\u00e9e,<\/li>\n<li>Promouvoir la marque sur ses r\u00e9seaux sociaux.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><u>Quels sont les int\u00e9r\u00eats du marketing d\u2019influence pour une marque ?<\/u><\/h3>\n<p>&nbsp;<\/p>\n<p>Les marques sont partout sur le web et les r\u00e9seaux sociaux. La communication est devenue digitale&nbsp;: tout se passe sur internet. De ce fait, les marques doivent s\u2019imposer. Quoi de mieux que la diffusion de contenu int\u00e9ressant, percutant et sinc\u00e8re pour se faire une place?<\/p>\n<p>En effet, les influenceurs maitrisent les <strong>codes<\/strong>, les <strong>rouages<\/strong> et leur <strong>communaut\u00e9<\/strong>. Ainsi, l\u2019influenceur sait ce qu\u2019il va plaire \u00e0 ses followers. Le marketing d\u2019influenceur est un interm\u00e9diaire de qualit\u00e9 pour les marques. Le message est <strong>spontan\u00e9<\/strong>. Le public est \u00e0 l\u2019\u00e9coute. Il est attentif, c\u2019est bien diff\u00e9rent d\u2019une publicit\u00e9 t\u00e9l\u00e9visuelle.<\/p>\n<p>&nbsp;<\/p>\n<p>La marque a donc&nbsp;:<\/p>\n<ul>\n<li>De potentiels acheteurs tri\u00e9s sur le volet qui se fient aux recommandations de la personne influente,<\/li>\n<li>De meilleures <strong>conversions<\/strong>,<\/li>\n<li>Une am\u00e9lioration de son e-r\u00e9putation,<\/li>\n<li>Une meilleure <strong>notori\u00e9t\u00e9<\/strong>,<\/li>\n<li>Des ambassadeurs cr\u00e9dibles, appr\u00e9ci\u00e9s et sinc\u00e8res,<\/li>\n<li>Un meilleur <strong>positionnement<\/strong> Google,<\/li>\n<li>Un co\u00fbt moins \u00e9lev\u00e9 qu\u2019avec la publicit\u00e9 classique.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Comme on le constate, les avantages pour les marques sont nombreux. Cependant, tout n\u2019est pas rose dans le milieu du marketing de l\u2019influence. Il est important pour la marque d\u2019\u00eatre s\u00fbre de ses choix. Souvent, elles se font aider par des professionnels de l\u2019influence web. Et, elles ont bien raison. En effet, il ne faut pas n\u00e9gliger&nbsp;:<\/p>\n<ul>\n<li>Le choix des <a href=\"\/?p=421\">influenceurs<\/a>,<\/li>\n<li>La qualit\u00e9 de chaque profil,<\/li>\n<li>L\u2019engagement des personnes s\u00e9lectionn\u00e9es,<\/li>\n<li>La pertinence du message d\u00e9livr\u00e9,<\/li>\n<li>L\u2019impact de la campagne.<\/li>\n<\/ul>\n<h3><\/h3>\n<h3><\/h3>\n<h3><u>Une campagne d\u2019influence, 3 exemples<\/u><\/h3>\n<p>&nbsp;<\/p>\n<h4><em>La vid\u00e9o Youtube&nbsp;<\/em><\/h4>\n<p>Youtube est une plateforme tr\u00e8s populaire et donc tr\u00e8s consult\u00e9e. Les interactions entre youtubeurs et abonn\u00e9s sont nombreuses. Youtube poss\u00e8de un <strong>taux de transformatio<\/strong>n assez int\u00e9ressant.<\/p>\n<h4><\/h4>\n<h4><em>L\u2019article de blog&nbsp;<\/em><\/h4>\n<p>La force d\u2019un <a href=\"https:\/\/www.lesconfidencesdelizzie.com\/\">blog<\/a> est bien connue&nbsp;: l\u2019article se retrouve sur les moteurs de recherche pour une longue dur\u00e9e. S\u2019il est <strong>optimis\u00e9<\/strong>, il peut m\u00eame \u00eatre sur la premi\u00e8re page des <strong>r\u00e9sultats de recherche<\/strong>.<\/p>\n<h4><\/h4>\n<h4><em>Le post Instagram&nbsp;<\/em><\/h4>\n<p>Un post a une dur\u00e9e de vie moins importante qu\u2019un article de blog. N\u00e9anmoins, si celui-ci est bien pr\u00e9par\u00e9 et \u00e9tudi\u00e9, il aura un impact important sur vos prospects. Il est essentiel de <strong>d\u00e9terminer vos objectifs<\/strong> et vos <strong>attentes<\/strong> clairement.<\/p>\n<h3><\/h3>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3><u>Promouvoir une marque gr\u00e2ce \u00e0 l\u2019influence marketing, quel est mon avis de blogueuse ?<\/u><\/h3>\n<p>&nbsp;<\/p>\n<p>Une campagne de marketing d\u2019influence aide une marque <strong>\u00e0 se faire conna\u00eetre<\/strong> et \u00e0 <strong>gagner en authenticit\u00e9<\/strong>. C\u2019est une certitude. Les utilisateurs prennent confiance et vont chercher davantage d\u2019informations sur le concept ou le produit. Ainsi, la marque gagne en trafic mais surtout en curiosit\u00e9. D\u00e8s lors, l\u2019id\u00e9e fait son chemin. M\u00eame si l\u2019achat n\u2019est pas imm\u00e9diat, le marque est reconnue et interpelle. De ce fait, elle est visible ! Il y a m\u00eame des marques qui voient le jour gr\u00e2ce aux r\u00e9seaux sociaux. Je pense qu\u2019il est important de se faire aider pour ne pas \u00eatre d\u00e9\u00e7u du r\u00e9sultat.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Que pensez-vous de l\u2019influence web&nbsp;?<\/strong><\/em><\/p>\n<p><em><strong>Est-ce que vous avez d\u00e9j\u00e0 craqu\u00e9 sur un produit suite \u00e0 une campagne de marketing d\u2019influence&nbsp;?<\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>[author] [author_image timthumb=&rsquo;on&rsquo;]https:\/\/s3-eu-west-1.amazonaws.com\/hivency-wordpress\/wp-content\/uploads\/2019\/03\/06165632\/les-confidences-de-lizzie-2.jpg[\/author_image] [author_info]C\u00e9cile du blog Les Confidences de Lizzie a r\u00e9pondu pr\u00e9sente pour \u00e9crire avec toute sa passion. Elle s\u2019entoure r\u00e9guli\u00e8rement de r\u00e9dactrices pour agr\u00e9menter le blog de nouveaux contenus. Vous \u00eates ici chez vous ! Lisez, apprenez, souriez, faites-vous plaisir ![\/author_info] [\/author]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;<\/p>\n","protected":false},"author":5,"featured_media":7148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-7147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quels sont les objectifs du marketing d\u2019influence pour une marque ? - Community<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quels sont les objectifs du marketing d\u2019influence pour une marque ? 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