{"id":7183,"date":"2019-07-01T15:02:03","date_gmt":"2019-07-01T14:02:03","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=7183"},"modified":"2023-10-06T14:27:48","modified_gmt":"2023-10-06T13:27:48","slug":"qui-sont-les-micro-influenceurs-francais","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/qui-sont-les-micro-influenceurs-francais\/","title":{"rendered":"Qui sont les micro-influenceurs fran\u00e7ais ?\u00a0"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23463\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/qui-est-le-micro-influenceur-francais-1-1.jpg\" alt=\"micro influenceur francais\" width=\"800\" height=\"533\"><\/p>\n<p>Le marketing d\u2019influence \u00e9volue sans cesse. Mais qui se cache derri\u00e8re le micro-influenceur fran\u00e7ais ? Il n\u2019est pas facile de savoir tant les langues sont nou\u00e9es. Saviez-vous que le micro-influenceur est l\u2019influenceur le plus r\u00e9pandu ?<\/p>\n<p><!--more--><\/p>\n<h2><\/h2>\n<h2>Que faut-il savoir sur le micro-influenceur fran\u00e7ais ?<\/h2>\n<p>&nbsp;<\/p>\n<h3><em>Un micro-influenceur, c\u2019est quoi ?&nbsp;<\/em><\/h3>\n<p>Un micro-influenceur est une personne qui poss\u00e8de une communaut\u00e9 entre 10k et 50k en moyenne. Cependant, on ne s\u2019arr\u00eate pas sur le nombre d\u2019abonn\u00e9s. En effet, le taux d\u2019engagement est aussi essentiel. On a pu constater que l\u2019engagement diminue au fur et \u00e0 mesure que la communaut\u00e9 grandit notamment dans le secteur de la beaut\u00e9 ou du lifestyle. Une chose est s\u00fbre, l\u2019influence est un terme assez flou m\u00eame encore aujourd\u2019hui.<\/p>\n<p>Un micro-influenceur est un individu qui partage son avis au quotidien avec ses abonn\u00e9s sur les r\u00e9seaux sociaux, son blog ou sa cha\u00eene Youtube. Son univers, sa personnalit\u00e9 et sa passion cr\u00e9ent une symbiose qui s\u00e9duit sa communaut\u00e9. Le micro-influenceur a su se faire une place de choix dans la strat\u00e9gie marketing des marques. En effet, les marques sont en qu\u00eate de sinc\u00e9rit\u00e9 et d\u2019authenticit\u00e9.<\/p>\n<h3><\/h3>\n<h3><em>Quel est le profil d\u2019un micro-influenceur fran\u00e7ais ?&nbsp;<\/em><\/h3>\n<p>Tout d\u2019abord, le micro-influenceur fran\u00e7ais est un passionn\u00e9, expert de son sujet. En effet, on en retrouve dans tous les domaines&nbsp;: beaut\u00e9, mode, lifestyle, maman, running, sport, <a href=\"\/?p=23140\">food<\/a> ou encore fitness\u2026 Ils sont de vrais porte-parole.<\/p>\n<p>Un micro-influenceur fran\u00e7ais re\u00e7oit des produits gratuitement afin de les tester et de communiquer son avis aupr\u00e8s de sa communaut\u00e9. De m\u00eame, certaines marquent offrent aux cr\u00e9ateurs de contenu de quoi r\u00e9aliser de belles photos ou faciliter leurs \u00e9crits. Ainsi les marques invitent les micro-influenceurs fran\u00e7ais \u00e0 cr\u00e9er du contenu de qualit\u00e9 et pertinent pour leurs abonn\u00e9s. Les micro-influenceurs sont de pr\u00e9cieux alli\u00e9s.<\/p>\n<p>G\u00e9n\u00e9ralement, le micro-influenceur fran\u00e7ais a un r\u00e9seau social de pr\u00e9dilection. De la sorte, son contenu est de qualit\u00e9.<\/p>\n<p><em>Le Micro-influenceur fran\u00e7ais en quelques chiffres <\/em><\/p>\n<ul>\n<li>Plus de la moiti\u00e9 des micro-influenceurs ont entre 19 ans et 30 ans,<\/li>\n<li>+ de 80% ont plus de 10k et moins de 50000 abonn\u00e9s,<\/li>\n<li>+ de 60% sont des femmes,<\/li>\n<li>27% des cr\u00e9ateurs de contenu fran\u00e7ais \u00e9voquent la beaut\u00e9,<\/li>\n<li>6 micro-influenceurs sur 10 ont un univers lifestyle,<\/li>\n<li>10% ont comme sujet de pr\u00e9dilection la cuisine,<\/li>\n<li>7% sont fans de sport,<\/li>\n<li>5% sont ax\u00e9s high-tech,<\/li>\n<li>7 cr\u00e9ateurs de contenu sur 10 optent pour Instagram,<\/li>\n<li>+ de 90% des tendanceurs sur Instagram diffusent du contenu en story,<\/li>\n<li>10% des tendanceurs fran\u00e7ais attendent 1 an pour avoir leur premier partenariat,<\/li>\n<li>3 micro-influenceurs sur 10 avaient moins de 5000 abonn\u00e9s lors de leur 1<sup>\u00e8re<\/sup> collab\u2019.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>On constate que le \u00ab&nbsp;tendanceur fran\u00e7ais&nbsp;\u00bb est relativement jeune. Les plateformes de mise en relation entre marque et micro-influenceurs se d\u00e9veloppent pour faciliter la communication et les engagements. En effet, le cr\u00e9ateur de contenu fran\u00e7ais est souvent seul face aux sollicitations.<\/p>\n<p>Instagram est le r\u00e9seau social pr\u00e9f\u00e9r\u00e9 n\u00e9anmoins le moteur de recherche Pinterest \u00e9merge et commence \u00e0 avoir de plus en plus de cr\u00e9ateurs de contenu. Pinterest est un levier de trafic important pour les blogueurs.<\/p>\n<p>Le marketing d\u2019influence est en pleine croissance en 2019. De ce fait, la micro-influence a de beaux jours devant elle. Le micro-influenceur fran\u00e7ais n\u2019a pas de soucis \u00e0 se faire. Je pense que cela va \u00e9voluer au fil des mois et que l\u2019on aura tr\u00e8s prochainement un nouveau profil \u00ab&nbsp;type&nbsp;\u00bb.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Que pensez-vous de ces chiffres&nbsp;?<\/strong><\/p>\n<p><strong>Comment voyez-vous le micro-influenceur fran\u00e7ais&nbsp;?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>[author] [author_image timthumb=&rsquo;on&rsquo;]https:\/\/s3-eu-west-1.amazonaws.com\/hivency-wordpress\/wp-content\/uploads\/2019\/03\/06165632\/les-confidences-de-lizzie-2.jpg[\/author_image] [author_info]C\u00e9cile du blog Les Confidences de Lizzie a r\u00e9pondu pr\u00e9sente pour \u00e9crire avec toute sa passion. Elle s\u2019entoure r\u00e9guli\u00e8rement de r\u00e9dactrices pour agr\u00e9menter le blog de nouveaux contenus. Vous \u00eates ici chez vous ! Lisez, apprenez, souriez, faites-vous plaisir ![\/author_info] [\/author]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le marketing d\u2019influence \u00e9volue sans cesse. Mais qui se cache derri\u00e8re le micro-influenceur fran\u00e7ais ? Il n\u2019est pas facile de savoir tant les langues sont nou\u00e9es. Saviez-vous que le micro-influenceur est l\u2019influenceur le plus r\u00e9pandu ?<\/p>\n","protected":false},"author":5,"featured_media":7184,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-7183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qui sont les micro-influenceurs fran\u00e7ais ?\u00a0 - Community<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qui sont les micro-influenceurs fran\u00e7ais ?\u00a0 - Community\" \/>\n<meta property=\"og:description\" content=\"Le marketing d\u2019influence \u00e9volue sans cesse. 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