{"id":7212,"date":"2017-09-28T05:49:00","date_gmt":"2017-09-28T04:49:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=7212"},"modified":"2026-04-11T16:10:21","modified_gmt":"2026-04-11T15:10:21","slug":"referencement-naturel-quelques-criteres","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/referencement-naturel-quelques-criteres\/","title":{"rendered":"R\u00e9f\u00e9rencement naturel : quelques crit\u00e8res Google \u00e0 conna\u00eetre"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/google-referencement-criteres-seo-1.jpg\" alt=\"seo - google - criteres google - criteres moteur de recherches - editeur du web - general guidelines\" title=\"referencement - naturel - criteres - seo \"\/><\/figure>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n\n\n\n<!--more-->\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Les blogueurs \u00e9crivent et publient pour \u00eatre lus. Lorsque l\u2019une\n<p>des pages de votre site apparait dans les<br><b>r\u00e9sultats des moteurs de recherche<\/b>, cette page sera parcourue quotidiennement par de nombreux internautes. Oui,<\/p>\n<p>le Graal ! Cependant,<br><b>Google<\/b> est un moteur de recherche tr\u00e8s intelligent<\/p>\n<p>et remet souvent ses attentes \u00e0 jour. Le fameux \u00ab General Guidelines \u00bb est<\/p>\n<p>connu pour aider les<br><b>\u00e9diteurs du web<\/b> \u00e0 en savoir plus. Gr\u00e2ce \u00e0 ce document, les internautes<\/p>\n<p>connaissent un peu mieux ce que Google souhaite sur la toile.<br><b>Google \u00e9volue en<br>permanence<\/b>. Il est n\u00e9cessaire de suivre la tendance et d\u2019\u00eatre r\u00e9actif.<\/p>\n<p>Que faut-il savoir sur les attentes de Google&nbsp;? Sont-elles nombreuses?<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a name=\"more\"><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading MsoNormal\">Ce que Google appr\u00e9cie sur les sites en quelques mots<\/h3>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Google souhaite avant tout que les publications soient\n<p>claires et honn\u00eates. Au moindre doute, la page sera mal \u00e9valu\u00e9e et perdra en<\/p>\n<p>classement.<\/p>\n<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Selon Google, il est n\u00e9cessaire qu\u2019une<br><b>page web ait un objectif<br>pr\u00e9cis<\/b>. Elle doit partager une information, des clich\u00e9s ou des vid\u00e9os mais\n<p>\u00e9galement donner un point de vue honn\u00eate et limpide. De m\u00eame,<br><b>la page doit<br>apporter un \u00e9l\u00e9ment concret <\/b>au lecteur sans le tromper, elle doit r\u00e9pondre \u00e0 des<\/p>\n<p>questions. Il est tout \u00e0 fait possible de vendre un produit si cela est fait<\/p>\n<p>sans tromper le client potentiel.<\/p>\n<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Au sein des pages,<br><b>Google tol\u00e8re les<br>t\u00e9l\u00e9chargements<\/b>. Jusque-l\u00e0, rien de bien compliqu\u00e9 me direz-vous. N\u00e9anmoins,\n<p>Google reste tr\u00e8s attentif aux sites relayant des informations m\u00e9dicales,<\/p>\n<p>financi\u00e8res ou l\u00e9gales. N\u2019oubliez pas qu\u2019un<br><b>contenu de qualit\u00e9<\/b> reste une<\/p>\n<p>excellente base pour les moteurs de recherche.<\/p>\n<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<h3 class=\"wp-block-heading MsoNormal\">Comment Google \u00e9value une page web&nbsp;?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les \u00e9valuateurs de Google doivent pouvoir reconna\u00eetre la<br>partie principale de la page, la structure et les publicit\u00e9s lorsque c\u2019est le<br>cas. Il est important que le contenu soit lisible. La page ne doit<br>rien dissimuler.<\/li>\n\n\n\n<li><b>Google doit pouvoir acc\u00e9der \u00e0 la page principale<\/b> (homepage)<br>de votre site. En r\u00e9alit\u00e9, pour \u00e9valuer correctement votre support, Google doit<br>arriver \u00e0 lire l\u2019int\u00e9gralit\u00e9 de votre site. Oui, c\u2019est aussi simple que cela.<\/li>\n\n\n\n<li>L\u2019 <b>E-A-T<\/b> (Expertise, Authoritativeness, and Trustworthiness)<br>est tr\u00e8s important pour le g\u00e9ant des moteurs des recherches. L\u2019EAT se r\u00e9sume<br>assez simplement. En gros, <b>Google v\u00e9rifie que le blogueur ma\u00eetrise son sujet<\/b>,<br>qu\u2019il soit <b>reconnu pour son expertise<\/b> mais \u00e9galement que ses <b>informations sont<br>fiables<\/b>. Encore une fois, on constate que Google souhaite des publications de<br>qualit\u00e9.<\/li>\n<\/ul>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/criteres-google-referencement-1.jpg\" alt=\"seo - google - criteres google - criteres moteur de recherches - editeur du web - general guidelines\" title=\"tout - savoir - sur - criteres - google - seo \"\/><\/figure>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Les informations doivent \u00eatre fra\u00eeches et actuelles<\/b> avec un<br><b>vocabulaire riche et vari\u00e9<\/b> de pr\u00e9f\u00e9rence.<\/li>\n\n\n\n<li>L\u2019<b>URL de la page<\/b> doit contenir des<br>mots-cl\u00e9s. Mais, la sur-optimisation des mots cl\u00e9s est punie par les moteurs de<br>recherches.<\/li>\n\n\n\n<li>Google affectionne les liens internes. Il faut <b>cr\u00e9er un<br>maillage<\/b> au sein de votre support pour s\u00e9duire les algorithmes.<\/li>\n\n\n\n<li>Les textes<br>d\u2019ancrage doivent \u00eatre coh\u00e9rents.<\/li>\n\n\n\n<li>Le temps de chargement d\u2019une page doit<br>\u00eatre rapide. Google est tr\u00e8s attentif \u00e0 ce crit\u00e8re.<\/li>\n<\/ul>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">De m\u00eame, il est conseill\u00e9 que votre contenu secondaire n\u2019empi\u00e8te\n<p>pas sur votre contenu principal. Cela ferait de vous un site douteux. Comme<\/p>\n<p>nous le savons, Google d\u00e9teste les sites dont le contenu est g\u00e9n\u00e9r\u00e9<\/p>\n<p>automatiquement (flux RSS\u2026). Depuis toujours,<br><b>Google lutte contre la copie d\u2019article<\/b><\/p>\n<p>et cela n\u2019est pas pr\u00eat de changer. Enfin,<br><b>Google privil\u00e9gie les sites avec une<br>bonne navigation mobile<\/b>.<\/p>\n<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Il faut savoir que les algorithmes Google ont plus de 200\n<p>facteurs \u00e0 analyser. Un grand nombre d\u2019entre eux sont gard\u00e9s secrets. Oui, oui, secret d\u00e9fense! Cependant,<\/p>\n<p>la Team a trouv\u00e9 sympa de vous partager quelques crit\u00e8res de Google.<\/p>\n<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Les connaissiez-vous&nbsp;? Qu\u2019en pensez-vous&nbsp;?<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/k47j-Nov-16-2020-03-56-55-71-PM.png\" alt=\"\"\/><\/figure>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: right;\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A lire ou relire :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/blog.hivency.com\/2017\/09\/5-astuces-sures-pour-fideliser-ses.html\" target=\"_blank\" rel=\"noopener noreferrer\">5 astuces pour fid\u00e9liser ses lecteurs <\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/blog.hivency.com\/2017\/09\/4-blogs-sur-le-marketing-digital.html\" target=\"_blank\" rel=\"noopener noreferrer\">4 blogs marketing \u00e0 conna\u00eetre<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":7213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-7212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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