{"id":7286,"date":"2018-10-11T06:00:00","date_gmt":"2018-10-11T05:00:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=7286"},"modified":"2023-10-06T14:30:51","modified_gmt":"2023-10-06T13:30:51","slug":"search-experience-optimisation-sxo-le","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/search-experience-optimisation-sxo-le\/","title":{"rendered":"Search Experience Optimisation (SXO), le nouveau r\u00e9f\u00e9rencement naturel"},"content":{"rendered":"

  <\/p>\n

<\/p>\n

\n <\/a>\n<\/div>\n
\n
Comme nous le disons souvent, le
\n r\u00e9f\u00e9rencement naturel
conna\u00eet de perp\u00e9tuelles \u00e9volutions<\/b>. Une
\n
tendance se d\u00e9gage:
\n l\u2019exp\u00e9rience utilisateur prend de plus
en plus de place pour les moteurs de recherche<\/b>.
\n Le SXO<\/b> (pour Search Experience Optimisation) en est la preuve.\n<\/div>\n

<\/a><\/p>\n

Qu\u2019est que le SXO ? Que faut-il faire pour avoir un bon
SXO ?<\/i><\/h2>\n
    \n
  • \n

    SXO, c\u2019est quoi ?<\/h3>\n<\/li>\n<\/ul>\n
    \n Le Search Experience Optimisation (SXO)<\/b> est une expression en vogue. Le SXO d\u00e9signe
    \n l\u2019ensemble des techniques d\u2019optimisation de l\u2019exp\u00e9rience
    de recherches<\/b>.
    \n Le SXO inclut le SEO<\/b> (optimisation pour les moteurs de recherche) et
    \n l\u2019exp\u00e9rience
    utilisateur<\/b> \u00e0 part enti\u00e8re. Le SXO permet de ce fait d\u2019
    \n avoir un trafic plus qualifi\u00e9 et plus
    cons\u00e9quent<\/b>. La
    \n qualit\u00e9 de l\u2019exp\u00e9rience de l\u2019individu<\/b> est au c\u0153ur du SXO.\n<\/div>\n
      \n
    • \n

      SXO, les avantages<\/h3>\n<\/li>\n<\/ul>\n
      \n \u27bd
      \n Gagner en visibilit\u00e9<\/b> sur les moteurs de recherche,\n<\/div>\n
      \n \u27bd
      \n Obtenir un trafic de qualit\u00e9<\/b>,\n<\/div>\n
      \n \u27bd Avoir une
      \n navigation fluide <\/b>et agr\u00e9able,\n<\/div>\n
      \n \u27bd
      \n Limiter le taux de rebond<\/b>,\n<\/div>\n
      \n \u27bd Augmenter
      \n la dur\u00e9e de visite du lecteur<\/b>.\n<\/div>\n
        \n
      • \n

        4 conseils pour optimiser la Search eXperience Optimization<\/h3>\n<\/li>\n<\/ul>\n

        \u27bd Cr\u00e9er un contenu qualitatif<\/h4>\n
        \n Vous devez
        \n \u00eatre cr\u00e9atif avec un contenu vari\u00e9<\/b>. Votre \u00e9crit doit int\u00e9resser et interpeller les visiteurs. Il est important de
        \n comprendre les attentes, les
        souhaits et les besoins de votre communaut\u00e9<\/b>. Pour cela, il est essentiel de
        \n mettre
        \u00e0 jour votre blog, de penser aux tendances ou encore de faire des liens entre les
        diff\u00e9rentes pages<\/b>. \n<\/div>\n
        \n<\/div>\n

        \u27bd R\u00e9duire le temps de chargement de votre blog <\/h4>\n
        \n Les internautes d\u00e9testent attendre qu\u2019une page se charge<\/b>, et
        \n
        on les comprend ! Ils ne mettent que quelques secondes \u00e0 \u00e9valuer un site,
        \n
        ce n\u2019est pas pour attendre que celui-ci veuille bien appara\u00eetre. Si le lecteur
        \n
        attend, il pense imm\u00e9diatement \u00ab 
        \n mauvaise exp\u00e9rience de recherche<\/b> \u00bb.
        \n
        Cela va induire pour vous un
        \n fort taux de rebond<\/b>. D\u00e8s lors, vous perdrez en
        \n
        cr\u00e9dibilit\u00e9 pour Google<\/b> et donc vous serez p\u00e9nalis\u00e9.
        \n Les moteurs de recherche ne sont pas friands des taux de
        rebond \u00e9lev\u00e9<\/b>. Pour \u00e9viter cela,
        \n pensez \u00e0 un h\u00e9bergeur de qualit\u00e9 et performant<\/b>
        \n
        mais pas seulement. Il est important d\u2019
        \n optimiser vos clich\u00e9s<\/b> et si besoin d\u2019
        \n all\u00e9ger
        le code d\u2019une page<\/b>.
        \n Penser toujours et encore \u00e0 l\u2019utilisateur<\/b>. \n<\/div>\n
        \n<\/div>\n

        \u27bd Adapter votre blog \u00e0 la navigation mobile<\/h4>\n
        \n Adapter votre blog  pour le mobile est imp\u00e9ratif<\/b>! Une
        \n
        recherche sur deux provient d\u2019un t\u00e9l\u00e9phone portable. Il faut que le visiteur
        \n
        soit chez vous comme chez lui. En gros, il faut qu\u2019il vive une
        \n exp\u00e9rience
        plaisante, fluide et limpide<\/b>. Vous ne devez pas lui rajouter du travail !  N\u2019oubliez pas : on m\u00e2che le job au
        \n
        maximum.
        \n Etre mobile-friendly est la base en SXO<\/b>. Vous pouvez pour cela
        \n penser \u00e0
        faciliter la recherche vocale, soustraire des  \u00e9l\u00e9ments superflus ou espacer vos liens<\/b>. \n<\/div>\n
        \n<\/div>\n

        \u27bd Int\u00e9grer des clich\u00e9s ou des vid\u00e9os<\/h4>\n
        \n Les images aident \u00e0 une navigation plaisante<\/b>. L\u2019internaute n\u2019a
        \n
        pas besoin de lire pour voir ce qu’il est venu chercher. Si cela ne suffit pas, il lira les d\u00e9tails. N\u00e9anmoins,
        \n

        \n un clich\u00e9 peut tout dire<\/b>. Les
        \n m\u00e9dias sont devenus une source d’informations
        in\u00e9galable<\/b>. C\u2019est donc un
        \n plus pour l\u2019exp\u00e9rience utilisateur et pour le
        r\u00e9f\u00e9rencement naturel<\/b>. Encore une
        \n pratique SXO<\/b> \u00e0 ne pas n\u00e9gliger ! \n<\/div>\n
        \n<\/div>\n
        \n Vous l\u2019aurez compris,
        \n le SXO m\u00eale SEO et exp\u00e9rience
        utilisateur<\/b>.
        \n L\u2019exp\u00e9rience utilisateur devient \u00e9motionnelle, technique et
        ergonomique<\/b>.
        \n On remet enfin le visiteur et sa perception au c\u0153ur de la strat\u00e9gie
        web<\/b> ! \n<\/div>\n
        \n<\/div>\n
        \n Pensez-vous d\u00e9j\u00e0 \u00e0 vos visiteurs?\n<\/div>\n
        \n Pensez-vous SEO?\n<\/div>\n
        \n<\/div>\n
        \n \n<\/div>\n","protected":false},"excerpt":{"rendered":"

         <\/p>\n","protected":false},"author":5,"featured_media":7287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-7286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"\nSearch Experience Optimisation (SXO), le nouveau r\u00e9f\u00e9rencement naturel - Community<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search Experience Optimisation (SXO), le nouveau r\u00e9f\u00e9rencement naturel - Community\" \/>\n<meta property=\"og:description\" content=\" \" \/>\n<meta property=\"og:url\" content=\"https:\/\/community-staging.skeepers.in\/fr\/blog\/search-experience-optimisation-sxo-le\/\" \/>\n<meta property=\"og:site_name\" content=\"Community\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-11T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-06T13:30:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/nouveau-referencement-web-sxo-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marine Aubagna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marine Aubagna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/community-staging.skeepers.in\/fr\/blog\/search-experience-optimisation-sxo-le\/\",\"url\":\"https:\/\/community-staging.skeepers.in\/fr\/blog\/search-experience-optimisation-sxo-le\/\",\"name\":\"Search Experience Optimisation (SXO), le nouveau r\u00e9f\u00e9rencement naturel - 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