{"id":7286,"date":"2018-10-11T06:00:00","date_gmt":"2018-10-11T05:00:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=7286"},"modified":"2026-04-11T16:16:34","modified_gmt":"2026-04-11T15:16:34","slug":"search-experience-optimisation-sxo-le","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/search-experience-optimisation-sxo-le\/","title":{"rendered":"Search Experience Optimisation (SXO), le nouveau r\u00e9f\u00e9rencement naturel"},"content":{"rendered":"\n

 <\/p>\n\n\n\n\n\n\n\n

\"\"\/<\/figure>\n\n\n\n
<\/div>\n\n\n\n
\n

Comme nous le disons souvent, le
r\u00e9f\u00e9rencement naturel
conna\u00eet de perp\u00e9tuelles \u00e9volutions<\/b>. Une<\/p>\n

tendance se d\u00e9gage:
l\u2019exp\u00e9rience utilisateur prend de plus
en plus de place pour les moteurs de recherche<\/b>.
Le SXO<\/b> (pour Search Experience Optimisation) en est la preuve.<\/p>\n<\/div>\n\n\n\n

<\/a><\/p>\n\n\n\n

Qu\u2019est que le SXO ? Que faut-il faire pour avoir un bon
SXO ?<\/i><\/h2>\n\n\n\n
    \n

  • SXO, c\u2019est quoi\u00a0?<\/h3>
    <\/li>\n<\/ul>\n\n\n\n
    Le Search Experience Optimisation (SXO)<\/b> est une expression en vogue. Le SXO d\u00e9signe
    l\u2019ensemble des techniques d\u2019optimisation de l\u2019exp\u00e9rience
    de recherches<\/b>.
    Le SXO inclut le SEO<\/b> (optimisation pour les moteurs de recherche) et
    l\u2019exp\u00e9rience
    utilisateur<\/b> \u00e0 part enti\u00e8re. Le SXO permet de ce fait d\u2019
    avoir un trafic plus qualifi\u00e9 et plus
    cons\u00e9quent<\/b>. La
    qualit\u00e9 de l\u2019exp\u00e9rience de l\u2019individu<\/b> est au c\u0153ur du SXO.<\/div>\n\n\n\n
      \n

    • SXO, les avantages<\/h3>
      <\/li>\n<\/ul>\n\n\n\n
      \u27bd
      Gagner en visibilit\u00e9<\/b> sur les moteurs de recherche,<\/div>\n\n\n\n
      \u27bd
      Obtenir un trafic de qualit\u00e9<\/b>,<\/div>\n\n\n\n
      \u27bd Avoir une
      navigation fluide <\/b>et agr\u00e9able,<\/div>\n\n\n\n
      \u27bd
      Limiter le taux de rebond<\/b>,<\/div>\n\n\n\n
      \u27bd Augmenter
      la dur\u00e9e de visite du lecteur<\/b>.<\/div>\n\n\n\n
        \n

      • 4 conseils pour optimiser la Search eXperience Optimization<\/h3>
        <\/li>\n<\/ul>\n\n\n\n

        \u27bd Cr\u00e9er un contenu qualitatif<\/h4>\n\n\n\n
        Vous devez
        \u00eatre cr\u00e9atif avec un contenu vari\u00e9<\/b>. Votre \u00e9crit doit int\u00e9resser et interpeller les visiteurs. Il est important de
        comprendre les attentes, les
        souhaits et les besoins de votre communaut\u00e9<\/b>. Pour cela, il est essentiel de
        mettre
        \u00e0 jour votre blog, de penser aux tendances ou encore de faire des liens entre les
        diff\u00e9rentes pages<\/b>. <\/div>\n\n\n\n
         <\/div>\n\n\n\n

        \u27bd R\u00e9duire le temps de chargement de votre blog<\/h4>\n\n\n\n
        Les internautes d\u00e9testent attendre qu\u2019une page se charge<\/b>, et\n

        on les comprend ! Ils ne mettent que quelques secondes \u00e0 \u00e9valuer un site,<\/p>\n

        ce n\u2019est pas pour attendre que celui-ci veuille bien appara\u00eetre. Si le lecteur<\/p>\n

        attend, il pense imm\u00e9diatement \u00ab 
        mauvaise exp\u00e9rience de recherche<\/b> \u00bb.<\/p>\n

        Cela va induire pour vous un
        fort taux de rebond<\/b>. D\u00e8s lors, vous perdrez en

        cr\u00e9dibilit\u00e9 pour Google<\/b> et donc vous serez p\u00e9nalis\u00e9.
        Les moteurs de recherche ne sont pas friands des taux de
        rebond \u00e9lev\u00e9<\/b>. Pour \u00e9viter cela,
        pensez \u00e0 un h\u00e9bergeur de qualit\u00e9 et performant<\/b><\/p>\n

        mais pas seulement. Il est important d\u2019
        optimiser vos clich\u00e9s<\/b> et si besoin d\u2019
        all\u00e9ger
        le code d\u2019une page<\/b>.
        Penser toujours et encore \u00e0 l\u2019utilisateur<\/b>. <\/p>\n<\/div>\n\n\n\n

         <\/div>\n\n\n\n

        \u27bd Adapter votre blog \u00e0 la navigation mobile<\/h4>\n\n\n\n
        Adapter votre blog  pour le mobile est imp\u00e9ratif<\/b>! Une\n

        recherche sur deux provient d\u2019un t\u00e9l\u00e9phone portable. Il faut que le visiteur<\/p>\n

        soit chez vous comme chez lui. En gros, il faut qu\u2019il vive une
        exp\u00e9rience
        plaisante, fluide et limpide<\/b>. Vous ne devez pas lui rajouter du travail !  N\u2019oubliez pas : on m\u00e2che le job au<\/p>\n

        maximum.
        Etre mobile-friendly est la base en SXO<\/b>. Vous pouvez pour cela
        penser \u00e0
        faciliter la recherche vocale, soustraire des  \u00e9l\u00e9ments superflus ou espacer vos liens<\/b>. <\/p>\n<\/div>\n\n\n\n

         <\/div>\n\n\n\n

        \u27bd Int\u00e9grer des clich\u00e9s ou des vid\u00e9os<\/h4>\n\n\n\n
        Les images aident \u00e0 une navigation plaisante<\/b>. L\u2019internaute n\u2019a\n

        pas besoin de lire pour voir ce qu’il est venu chercher. Si cela ne suffit pas, il lira les d\u00e9tails. N\u00e9anmoins,<\/p>\n

        un clich\u00e9 peut tout dire<\/b>. Les
        m\u00e9dias sont devenus une source d’informations
        in\u00e9galable<\/b>. C\u2019est donc un
        plus pour l\u2019exp\u00e9rience utilisateur et pour le
        r\u00e9f\u00e9rencement naturel<\/b>. Encore une
        pratique SXO<\/b> \u00e0 ne pas n\u00e9gliger ! <\/p>\n<\/div>\n\n\n\n

         <\/div>\n\n\n\n
        Vous l\u2019aurez compris,
        le SXO m\u00eale SEO et exp\u00e9rience
        utilisateur<\/b>.
        L\u2019exp\u00e9rience utilisateur devient \u00e9motionnelle, technique et
        ergonomique<\/b>.
        On remet enfin le visiteur et sa perception au c\u0153ur de la strat\u00e9gie
        web<\/b> ! <\/div>\n\n\n\n
         <\/div>\n\n\n\n
        Pensez-vous d\u00e9j\u00e0 \u00e0 vos visiteurs?<\/div>\n\n\n\n
        Pensez-vous SEO?<\/div>\n\n\n\n
         <\/div>\n\n\n\n
        \"\"\/<\/figure>\n\n\n\n
        \u00a0<\/div>\n","protected":false},"excerpt":{"rendered":"

         <\/p>\n","protected":false},"author":5,"featured_media":7287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-7286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing"],"acf":[],"yoast_head":"\nSearch Experience Optimisation (SXO), le nouveau r\u00e9f\u00e9rencement naturel - Community<\/title>\n<meta name=\"description\" content=\"Explorez le concept de Search Experience Optimisation (SXO) et son r\u00f4le potentiel dans l'avenir du r\u00e9f\u00e9rencement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/community-staging.skeepers.in\/fr\/blog\/search-experience-optimisation-sxo-le\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search Experience Optimisation (SXO), le nouveau r\u00e9f\u00e9rencement naturel - 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