{"id":7296,"date":"2022-09-05T07:30:00","date_gmt":"2022-09-05T06:30:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=7296"},"modified":"2023-10-06T14:23:57","modified_gmt":"2023-10-06T13:23:57","slug":"seo-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/seo-reseaux-sociaux\/","title":{"rendered":"Comment jouer sur le SEO gr\u00e2ce aux r\u00e9seaux sociaux ?"},"content":{"rendered":"

Tu r\u00eaves de devenir blogueur professionnel, mais tu peines \u00e0 g\u00e9n\u00e9rer du trafic sur ton blog ? Faut dire que la concurrence est rude\u2026 Une fois publi\u00e9, ton contenu repr\u00e9sente une goutte d\u2019eau dans l\u2019oc\u00e9an de r\u00e9sultats des moteurs de recherche. Pour autant, il existe bel et bien un moyen de gagner en visibilit\u00e9 de mani\u00e8re exponentielle : le r\u00e9f\u00e9rencement SEO. Et ce dernier peut notamment \u00eatre boost\u00e9 gr\u00e2ce aux r\u00e9seaux sociaux. On te montre comment faire !<\/p>\n

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Qu\u2019est-ce que le SEO ?<\/h2>\n

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Le r\u00e9f\u00e9rencement naturel ou SEO (Search Engine Optimization)<\/strong> d\u00e9signe l\u2019ensemble des techniques qui permettent de positionner tes articles de blog sur la premi\u00e8re page des r\u00e9sultats organiques. Et autant te dire que c\u2019est le nerf de la guerre sur Internet. En effet, 75 % des clics se font sur les trois premiers r\u00e9sultats de recherche<\/span><\/a>. Cela va encore plus loin, car seulement 0,78 % des clics se font sur la deuxi\u00e8me page de recherche. C’est juste \u00e9norme !<\/p>\n

Les r\u00e9sultats naturels ou organiques (SEO) s’opposent alors aux r\u00e9sultats payants ou sponsoris\u00e9s (SEA), car ici, nul besoin de d\u00e9penser un seul centime pour am\u00e9liorer la visibilit\u00e9. Il suffit de suivre quelques r\u00e8gles r\u00e9dactionnelles<\/strong>, comme le choix de la longue tra\u00eene, le champ s\u00e9mantique (mots-cl\u00e9s pertinents), le maillage interne et le maillage externe, les m\u00e9ta balises\u2026 Par ailleurs, tu peux aussi t\u2019aider des diff\u00e9rents r\u00e9seaux sociaux pour booster ton r\u00e9f\u00e9rencement web. Et c\u2019est justement ce que nous allons voir aujourd\u2019hui.<\/p>\n

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Am\u00e9liorer son SEO gr\u00e2ce \u00e0 YouTube<\/h2>\n

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Le savais-tu ? Le social media YouTube a \u00e9t\u00e9 rachet\u00e9 par Google en 2006. Autrement dit, le r\u00e9seau social appartient d\u00e9sormais au moteur de recherche. Plus tu optimises tes contenus vid\u00e9os sur YouTube, plus tu as donc de chances d\u2019am\u00e9liorer ton ranking sur la SERP<\/strong>. Et par cons\u00e9quent d\u2019\u00eatre visible, CQFD ! Par ailleurs, Google appr\u00e9cie le contenu riche. Ins\u00e8re donc tes vid\u00e9os YouTube au sein de tes articles <\/strong>de blog pour toucher le jackpot du bon r\u00e9f\u00e9rencement naturel SEO !<\/p>\n

Nos conseils : veille \u00e0 renseigner un maximum de mots-cl\u00e9s SEO<\/strong> dans le titre, la description et les tags de chaque vid\u00e9o ! Pense aussi \u00e0 indiquer le lien vers ton blog<\/strong> dans chaque description, ainsi que sur la page \u201cA propos\u201d de ta cha\u00eene YouTube !<\/p>\n

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Am\u00e9liorer son SEO gr\u00e2ce \u00e0 Pinterest<\/h2>\n

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Nous en avions d\u00e9j\u00e0 parl\u00e9 dans un pr\u00e9c\u00e9dent article : Pinterest est id\u00e9al pour booster son trafic web<\/span><\/a>. C\u2019est d\u2019ailleurs LE m\u00e9dia social des blogueurs. L\u2019id\u00e9e ? Cr\u00e9e trois \u00e9pingles par article de blog<\/strong>, puis publie-les \u00e0 un rythme r\u00e9gulier sur Pinterest. Tout comme sur YouTube, soigne le titre et la description de chaque \u00e9pingle avec des requ\u00eates pertinentes<\/strong>. Ainsi, toute personne qui d\u00e9couvrira une de tes \u00e9pingles sur Pinterest sera automatiquement redirig\u00e9e vers ton article de blog. De quoi g\u00e9n\u00e9rer du trafic qualifi\u00e9 sur ton site internet !<\/p>\n

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Am\u00e9liorer son SEO gr\u00e2ce aux autres r\u00e9seaux sociaux<\/h2>\n

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Pour faire conna\u00eetre ton blog, il faut en parler au maximum autour de toi. Ce pourquoi, les m\u00e9dias sociaux s\u2019av\u00e8rent id\u00e9aux <\/strong>dans la promotion de ton site web. Facebook, Snapchat, Instagram, LinkedIn, Twitter\u2026 Un nouveau contenu de qualit\u00e9 publi\u00e9 ? Relaye-le sur tes m\u00e9dias sociaux sous la forme d\u2019un post !<\/p>\n

En plus d\u2019acqu\u00e9rir du trafic, cela te permet de cr\u00e9er des backlinks, de vraies mines d\u2019or en SEO. En effet, un autre gage d\u2019autorit\u00e9 aupr\u00e8s de Google\u202f: le nombre de backlinks<\/strong>. Autrement dit, le nombre de liens externes pointant vers ton blog. Plus tu travailles tes backlinks, plus tu r\u00e9ponds aux indices de pertinence Google <\/strong>et plus tu as de chances d\u2019\u00eatre bien r\u00e9f\u00e9renc\u00e9.<\/p>\n

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En conclusion<\/h2>\n

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Tu l\u2019auras compris, les r\u00e9seaux sociaux pr\u00e9sentent de nombreux avantages pour ton optimisation SEO et ta strat\u00e9gie de visibilit\u00e9. Ils permettent d\u2019ancrer ton image de marque sur le Web, d\u2019augmenter le trafic sur ton site internet et de g\u00e9n\u00e9rer des backlinks de qualit\u00e9. Alors, pourquoi t\u2019en priver ?<\/p>\n

Si tu souhaites aller plus loin dans ta strat\u00e9gie digitale, d\u00e9couvre ces 5 tendances SEO<\/span><\/a> !<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Tu r\u00eaves de devenir blogueur professionnel, mais tu peines \u00e0 g\u00e9n\u00e9rer du trafic sur ton blog ? Faut dire que la concurrence est rude\u2026 Une fois publi\u00e9, ton contenu repr\u00e9sente une goutte d\u2019eau dans l\u2019oc\u00e9an de r\u00e9sultats des moteurs de recherche. Pour autant, il existe bel et bien un moyen de gagner en visibilit\u00e9 de…<\/p>\n","protected":false},"author":5,"featured_media":7297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-7296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"\nComment jouer sur le SEO gr\u00e2ce aux r\u00e9seaux sociaux ? - Community<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment jouer sur le SEO gr\u00e2ce aux r\u00e9seaux sociaux ? - Community\" \/>\n<meta property=\"og:description\" content=\"Tu r\u00eaves de devenir blogueur professionnel, mais tu peines \u00e0 g\u00e9n\u00e9rer du trafic sur ton blog ? 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