{"id":7340,"date":"2021-08-23T06:30:00","date_gmt":"2021-08-23T05:30:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=7340"},"modified":"2023-10-06T14:24:07","modified_gmt":"2023-10-06T13:24:07","slug":"stories-tiktok","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/stories-tiktok\/","title":{"rendered":"Les Stories TikTok d\u00e9barquent bient\u00f4t"},"content":{"rendered":"<p>Le c\u00e9l\u00e8bre r\u00e9seau social TikTok a d\u00e9j\u00e0 conquis le monde entier avec ses courtes vid\u00e9os. Mais l\u2019application ne compte pas s\u2019arr\u00eater l\u00e0 ! Depuis le d\u00e9but du mois d&rsquo;ao\u00fbt, elle teste les fameuses Stories TikTok, ces vid\u00e9os \u00e9ph\u00e9m\u00e8res au sein desquelles les utilisateurs des m\u00e9dias sociaux peuvent partager leur journ\u00e9e. Si le test est valid\u00e9, l&rsquo;application TikTok rejoindra alors le cercle des principaux r\u00e9seaux sociaux qui ont d\u00e9j\u00e0 adopt\u00e9 les Stories, \u00e0 savoir Snapchat, Facebook, Instagram, WhatsApp, LinkedIn, YouTube et Pinterest.<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<h2>Les Stories TikTok en phase de test<\/h2>\n<p>&nbsp;<\/p>\n<p>Les Stories TikTok sont en phase de <span style=\"font-weight: bold;\">test depuis le d\u00e9but du mois d\u2019ao\u00fbt<\/span>, comme l&rsquo;a r\u00e9v\u00e9l\u00e9 une r\u00e9cente publication Twitter.<\/p>\n<div class=\"hs-embed-wrapper\" data-service=\"twitter\" data-script-embed=\"true\" data-responsive=\"true\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 540px; min-width: 256px; display: block; margin: auto; max-height: 932px;\">\n<div class=\"hs-embed-content-wrapper\">\n<blockquote class=\"twitter-tweet\">\n<p lang=\"tl\" dir=\"ltr\">TikTok Stories<\/p>\n<p>what the\u2026   <a href=\"https:\/\/t.co\/PIUpKMhj0k\">pic.twitter.com\/PIUpKMhj0k<\/a><\/p>\n<p>\u2014 Matt Navarra (@MattNavarra) <a href=\"https:\/\/twitter.com\/MattNavarra\/status\/1422978662169710597?ref_src=twsrc%5Etfw\">August 4, 2021<\/a><\/p><\/blockquote>\n<p> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>\u201cNous exp\u00e9rimentons actuellement de nouveaux moyens et des formats suppl\u00e9mentaires pour aider les cr\u00e9ateurs \u00e0 donner vie \u00e0 leurs id\u00e9es\u201d, a ainsi expliqu\u00e9 un porte-parole du r\u00e9seau social mondial. Les Stories en font partie. Tout comme sur les diff\u00e9rents r\u00e9seaux sociaux, les contenus des Stories sont <span style=\"font-weight: bold;\">uniquement visibles pendant 24 heures<\/span> avant d&rsquo;\u00eatre automatiquement supprim\u00e9s. Attention, l\u2019exp\u00e9rimentation en cours ne concerne pas tous les utilisateurs actifs, mais simplement une poign\u00e9e tri\u00e9e sur le volet en dehors des \u00c9tats-Unis.<\/p>\n<p>&nbsp;<\/p>\n<h2>Bonne ou mauvaise id\u00e9e ?<\/h2>\n<p>&nbsp;<\/p>\n<p>Ce changement sur le social media TikTok ne sera pas \u00e9norme. Et \u00e0 en croire les r\u00e9actions des utilisateurs mondiaux, <span style=\"font-weight: bold;\">ils ne sont pas pr\u00eats \u00e0 int\u00e9grer les Stories<\/span>. En effet, on peut lire en commentaires du post Twitter : \u00ab\u00a0Non TikTok, noooooooon\u00a0\u00bb ou encore \u00ab\u00a0Ce n&rsquo;est pas parce que tout le monde le fait qu&rsquo;ils devraient le faire&#8230; Si Twitter les a supprim\u00e9es, cela devrait \u00eatre un signe suffisant.\u00a0\u00bb<\/p>\n<div class=\"hs-embed-wrapper\" data-service=\"twitter\" data-script-embed=\"true\" data-responsive=\"true\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 540px; min-width: 256px; display: block; margin: auto; max-height: 959px;\">\n<div class=\"hs-embed-content-wrapper\">\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">Just cause everyone is doing it doesn&rsquo;t mean they should &#8230; If Twitter took them down, that should be enough of a sign<\/p>\n<p>\u2014 Anfernee \u00d8namu (@AnferneeOnamu) <a href=\"https:\/\/twitter.com\/AnferneeOnamu\/status\/1422981691849822208?ref_src=twsrc%5Etfw\">August 4, 2021<\/a><\/p><\/blockquote>\n<p> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<\/div>\n<div class=\"hs-embed-wrapper\" data-service=\"twitter\" data-script-embed=\"true\" data-responsive=\"true\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 540px; min-width: 256px; display: block; margin: auto; max-height: 1172px;\">\n<div class=\"hs-embed-content-wrapper\">\n<blockquote class=\"twitter-tweet\">\n<p lang=\"no\" dir=\"ltr\">No tiktok, nooo <a href=\"https:\/\/t.co\/pJ89lDPcV8\">pic.twitter.com\/pJ89lDPcV8<\/a><\/p>\n<p>\u2014 Skim (@SkimGaming) <a href=\"https:\/\/twitter.com\/SkimGaming\/status\/1422995272951549954?ref_src=twsrc%5Etfw\">August 4, 2021<\/a><\/p><\/blockquote>\n<p> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Toutefois, ce changement pourrait \u00eatre une bonne chose pour TikTok. En effet, la plateforme est sp\u00e9cialis\u00e9e dans la cr\u00e9ation de vid\u00e9os, et les Stories apparaissent comme un <span style=\"font-weight: bold;\">nouveau moyen de s&rsquo;exprimer en vid\u00e9o<\/span>.<\/p>\n<p>Par ailleurs, TikTok n&rsquo;est pas la seule plateforme sociale \u00e0 avoir int\u00e9gr\u00e9 les Stories au sein de son application mobile. En effet, de nombreux m\u00e9dias sociaux ont mis ce format \u00e0 la disposition de leurs utilisateurs \u00e0 travers le monde bien avant. Nous pensons notamment \u00e0 Facebook, Instagram, WhatsApp, LinkedIn, YouTube ou encore Pinterest. Tous se sont inspir\u00e9s de Snapchat. Et si le succ\u00e8s n&rsquo;a pas toujours \u00e9t\u00e9 au rendez-vous, <span style=\"font-weight: normal;\">\u00e7a a parfois \u00e9t\u00e9 totalement adopt\u00e9<\/span>, comme sur Instagram. Et pour cause, les Stories permettent de <span style=\"font-weight: bold;\">cr\u00e9er du lien avec l\u2019audience <\/span><span style=\"font-weight: normal;\">et d\u2019ainsi augmenter l\u2019engagement.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: normal;\">Stories TikTok et influenceurs<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>Tu n&rsquo;es pas sans savoir que les utilisateurs du m\u00e9dia social TikTok sont aussi g\u00e9n\u00e9ralement tr\u00e8s actifs sur Instagram. Ainsi, ce sont des <span style=\"font-weight: bold;\">adeptes des Stories<\/span> au quotidien. Il ne serait donc pas surprenant de retrouver cette utilisation massive avec les Stories TikTok. Par ailleurs, nous te conseillons d&rsquo;utiliser la fonctionnalit\u00e9 d\u00e8s son apparition sur ton compte. En effet, mieux vaut \u00eatre le <span style=\"font-weight: bold;\">premier \u00e0 tester une nouveaut\u00e9<\/span> avant que tout le monde ne s&#8217;empare du ph\u00e9nom\u00e8ne et que la concurrence devienne plus ardue.<\/p>\n<p>En parlant de TikTok, <a href=\"\/fr\/login-tiktok-account\" rel=\"noopener\">Hivency d\u00e9barque sur TikTok<\/a>. Ainsi, tu peux d\u00e9sormais collaborer avec des marques via l&rsquo;application de vid\u00e9os courtes. Elle est pas belle, la vie ?<\/p>\n<p>Quel est ton avis sur les Stories TikTok ? Buzz ou flop ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le c\u00e9l\u00e8bre r\u00e9seau social TikTok a d\u00e9j\u00e0 conquis le monde entier avec ses courtes vid\u00e9os. Mais l\u2019application ne compte pas s\u2019arr\u00eater l\u00e0 ! Depuis le d\u00e9but du mois d&rsquo;ao\u00fbt, elle teste les fameuses Stories TikTok, ces vid\u00e9os \u00e9ph\u00e9m\u00e8res au sein desquelles les utilisateurs des m\u00e9dias sociaux peuvent partager leur journ\u00e9e. Si le test est valid\u00e9,&#8230;<\/p>\n","protected":false},"author":5,"featured_media":7341,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-7340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les Stories TikTok d\u00e9barquent bient\u00f4t - Community<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les Stories TikTok d\u00e9barquent bient\u00f4t - Community\" \/>\n<meta property=\"og:description\" content=\"Le c\u00e9l\u00e8bre r\u00e9seau social TikTok a d\u00e9j\u00e0 conquis le monde entier avec ses courtes vid\u00e9os. 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