{"id":7349,"date":"2022-12-19T08:30:00","date_gmt":"2022-12-19T07:30:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=7349"},"modified":"2023-10-06T14:23:56","modified_gmt":"2023-10-06T13:23:56","slug":"strategie-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/strategie-reseaux-sociaux\/","title":{"rendered":"Comment planifier sa strat\u00e9gie r\u00e9seaux sociaux pour 2023 ?"},"content":{"rendered":"<p><span style=\"color: #999999;\">L\u2019ann\u00e9e 2022 touche \u00e0 sa fin. Et que tu aies atteint ou non tes objectifs m\u00e9dias sociaux ces derniers mois, il est grand temps de planifier ceux de 2023. Mais par o\u00f9 commencer ? Comment faire mieux qu\u2019en 2022 ? Rassure-toi ! Skeepers te d\u00e9voile les diff\u00e9rentes \u00e9tapes pour planifier ta <strong>strat\u00e9gie r\u00e9seaux sociaux<\/strong> 2023 et devenir un v\u00e9ritable influenceur.<\/span><\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<h2>Analyser ta strat\u00e9gie digitale 2022<\/h2>\n<p>&nbsp;<\/p>\n<p>Avant toute chose, il est primordial de <strong>faire le point sur ta strat\u00e9gie de marketing digital<\/strong> en 2022. Pour ce faire, tu peux <a href=\"https:\/\/community.hivency.com\/fr\/hive\/statistiques-instagram\"><span>analyser diff\u00e9rentes m\u00e9triques<\/span><\/a>, comme :<\/p>\n<ul>\n<li style=\"color: #000000;\" aria-level=\"1\"><span style=\"font-size: 11px; color: #000000;\">le nombre de visites sur ton profil<\/span><\/li>\n<li style=\"color: #000000;\" aria-level=\"1\"><span style=\"font-size: 11px; color: #000000;\">ton nombre d\u2019abonn\u00e9s total<\/span><\/li>\n<li style=\"color: #000000;\" aria-level=\"1\"><span style=\"font-size: 11px; color: #000000;\">ton taux d\u2019engagement g\u00e9n\u00e9ral et par publication<\/span><\/li>\n<li style=\"color: #000000;\" aria-level=\"1\"><span style=\"font-size: 11px; color: #000000;\">le nombre d\u2019impressions, soit de vues, par publication<\/span><\/li>\n<\/ul>\n<p>Attention, il est important de <strong>mettre en avant le positif comme le n\u00e9gatif<\/strong>. Les bonnes statistiques te montreront le type de contenu ainsi que les sujets qui cartonnent le plus, et qu\u2019il faudra donc reprendre en 2023. De leur c\u00f4t\u00e9, les statistiques plus faibles te montreront les points \u00e0 optimiser ou \u00e0 laisser au placard.<\/p>\n<p>Par ailleurs, cette analyse doit \u00eatre en corr\u00e9lation avec tes<strong> objectifs sur les diff\u00e9rents r\u00e9seaux sociaux<\/strong>. En effet, analyser tous les KPIs sans distinction est une erreur. Concentre-toi plut\u00f4t sur ceux qui servent tes objectifs sur chaque plateforme sociale !<\/p>\n<p>&nbsp;<\/p>\n<h2>D\u00e9finir tes objectifs 2023<\/h2>\n<p>&nbsp;<\/p>\n<p>Toute strat\u00e9gie de communication digitale d\u00e9coule d\u2019objectifs clairement d\u00e9finis. Ces derniers peuvent alors \u00eatre de diff\u00e9rentes natures :<\/p>\n<ul>\n<li style=\"color: #000000;\" aria-level=\"1\"><strong><span style=\"font-size: 11px; color: #000000;\">Gagner des abonn\u00e9s<\/span><\/strong><span style=\"font-size: 11px; color: #000000;\"> (<\/span><a href=\"https:\/\/community.hivency.com\/fr\/hive\/gagner-en-followers-instagram\" style=\"font-size: 11px;\"><span>Nos 5 astuces pour gagner des followers Instagram<\/span><\/a><span style=\"font-size: 11px; color: #000000;\">)<\/span><\/li>\n<li style=\"color: #000000;\" aria-level=\"1\"><strong><span style=\"font-size: 11px; color: #000000;\">Fid\u00e9liser ta communaut\u00e9<\/span><\/strong><span style=\"font-size: 11px; color: #000000;\"> (<\/span><a href=\"https:\/\/community.hivency.com\/fr\/hive\/taux-dengagement-instagram\" style=\"font-size: 11px;\"><span>Nos conseils pour augmenter ton taux d\u2019engagement Instagram<\/span><\/a><span style=\"font-size: 11px; color: #000000;\">)<\/span><\/li>\n<li style=\"color: #000000;\" aria-level=\"1\"><strong><span style=\"font-size: 11px; color: #000000;\">Devenir une r\u00e9f\u00e9rence<\/span><\/strong><span style=\"font-size: 11px; color: #000000;\"> en te professionnalisant (<\/span><a href=\"https:\/\/community.hivency.com\/fr\/hive\/tag\/astuces\" style=\"font-size: 11px;\"><span>D\u00e9couvre tous nos articles \u201cAstuces et conseils\u201d<\/span><\/a><span style=\"font-size: 11px; color: #000000;\">)<\/span><\/li>\n<li style=\"color: #000000;\" aria-level=\"1\"><strong><span style=\"font-size: 11px; color: #000000;\">D\u00e9crocher des partenariats<\/span><\/strong><span style=\"font-size: 11px; color: #000000;\"> avec les marques (<\/span><a href=\"https:\/\/community.hivency.com\/fr\/hive\/influenceur-prefere-dune-marque\" style=\"font-size: 11px;\"><span>5 astuces pour devenir l\u2019influenceur pr\u00e9f\u00e9r\u00e9 d\u2019une marque<\/span><\/a><span style=\"font-size: 11px; color: #000000;\">)<\/span><\/li>\n<\/ul>\n<p>Dans tous les cas, ces objectifs doivent \u00eatre SMART :<\/p>\n<ul>\n<li style=\"color: #000000;\" aria-level=\"1\"><strong><span style=\"font-size: 11px; color: #000000;\">Sp\u00e9cifiques <\/span><\/strong><span style=\"font-size: 11px; color: #000000;\">(Ex : gagner des abonn\u00e9s sur Instagram)<\/span><\/li>\n<li style=\"color: #000000;\" aria-level=\"1\"><strong><span style=\"font-size: 11px; color: #000000;\">Mesurables <\/span><\/strong><span style=\"font-size: 11px; color: #000000;\">(Ex : gagner 10 000 abonn\u00e9s sur Instagram)<\/span><\/li>\n<li style=\"color: #000000;\" aria-level=\"1\"><strong><span style=\"font-size: 11px; color: #000000;\">Ambitieux <\/span><\/strong><span style=\"font-size: 11px; color: #000000;\">(Ex : 10 000 OK, 1 000 pas assez de challenge)<\/span><\/li>\n<li style=\"color: #000000;\" aria-level=\"1\"><strong><span style=\"font-size: 11px; color: #000000;\">R\u00e9alistes <\/span><\/strong><span style=\"font-size: 11px; color: #000000;\">(Ex : 10 000 OK, 100 000 trop ambitieux)<\/span><\/li>\n<li style=\"color: #000000;\" aria-level=\"1\"><strong><span style=\"font-size: 11px; color: #000000;\">Temporels <\/span><\/strong><span style=\"font-size: 11px; color: #000000;\">(Ex : gagner 10 000 abonn\u00e9s en 1 an, soit avant le 31 d\u00e9cembre 2023)<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>S\u2019interroger sur les principaux r\u00e9seaux sociaux investis<\/h2>\n<p>&nbsp;<\/p>\n<p>YouTube, Snapchat, Instagram, Pinterest, TikTok\u2026 Les plateformes sociales sont multiples, mais toutes sont-elles pertinentes pour toi ? Pour t\u2019aider \u00e0 choisir <strong>quel r\u00e9seau social d\u00e9laisser ou lequel investir<\/strong>, pose-toi ces questions :<\/p>\n<ul>\n<li style=\"color: #000000;\" aria-level=\"1\"><span style=\"font-size: 11px; color: #000000;\">Les r\u00e9seaux investis actuellement sont-ils pertinents et bien optimis\u00e9s ?<\/span><\/li>\n<li style=\"color: #000000;\" aria-level=\"1\"><span style=\"font-size: 11px; color: #000000;\">Quel social media cartonne en ce moment ?<\/span><\/li>\n<li style=\"color: #000000;\" aria-level=\"1\"><span style=\"font-size: 11px; color: #000000;\">Mon audience cible est-elle pr\u00e9sente sur un autre m\u00e9dia social ?<\/span><\/li>\n<li style=\"color: #000000;\" aria-level=\"1\"><span style=\"font-size: 11px; color: #000000;\">Ai-je le temps de cr\u00e9er du contenu pour un autre r\u00e9seau ?<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Jouer avec les formats<\/h2>\n<p>&nbsp;<\/p>\n<p>Vid\u00e9o, photo ou audio, court ou long\u2026 Les formats de contenu se multiplient. Mais lesquels seront tendances en 2023 ? Plus dynamiques et plus cr\u00e9atives, les <strong>vid\u00e9os courtes<\/strong> se sont impos\u00e9es et continueront de s\u2019imposer. Ainsi, si le g\u00e9ant TikTok restera LE r\u00e9seau \u00e0 investir, Instagram Reels et YouTube Shorts ne seront pas en reste.&nbsp;<\/p>\n<p>En parlant de YouTube, <strong>les formats tr\u00e8s longs <\/strong>trouveront discr\u00e8tement leur public, \u00e0 l\u2019instar de \u201cQui est l\u2019imposteur ?\u201d du YouTubeur <span>Squeezie<\/span> (entre 40 \u00e0 60 minutes) ou encore \u201cL\u2019histoire de Mac Miller\u201d du YouTubeur <span>SEB<\/span> (41 minutes).<\/p>\n<div class=\"hs-embed-wrapper\" data-service=\"youtube\" data-responsive=\"true\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 560px; min-width: 256px; display: block; margin: auto;\">\n<div class=\"hs-embed-content-wrapper\">\n<div style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0px;\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/QrqVKAPHZjM\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Les <strong>Lives <\/strong>seront \u00e9galement les formats chouchous de 2023, et ce, de Twitch \u00e0 Instagram, en passant par LinkedIn et TikTok.<\/p>\n<p>Mais le plus important reste de trouver une <strong>strat\u00e9gie de contenu<\/strong> avec laquelle tu te sens \u00e0 l\u2019aise et qui pla\u00eet \u00e0 ta communaut\u00e9. D\u2019o\u00f9 l\u2019importance de tirer des conclusions de ton analyse 2022 !<\/p>\n<p>&nbsp;<\/p>\n<h2>Miser sur les collaborations<\/h2>\n<p>&nbsp;<\/p>\n<p>Les collaborations servent deux grands objectifs : <strong>gagner en visibilit\u00e9<\/strong> et <strong>d\u00e9crocher des partenariats avec des marques<\/strong>. Dans le premier cas, la meilleure solution est de faire des collaborations avec d\u2019autres influenceurs du Web. Il s\u2019agit d\u2019ailleurs d\u2019une strat\u00e9gie social media tr\u00e8s fr\u00e9quente sur TikTok, qui se d\u00e9mocratise d\u00e9sormais sur Instagram en raison des publications partag\u00e9es sur deux comptes sociaux en m\u00eame temps.<\/p>\n<p><span style=\"color: #999999;\">Dans le second cas, tu peux passer par des <strong>plateformes d\u2019influence marketing<\/strong> comme Skeepers pour t\u2019aider dans ta recherche. En effet, notre r\u00f4le est d\u2019accompagner les jeunes influenceurs et les grandes marques afin de trouver les matchs parfaits. Un bon moyen de d\u00e9goter un placement de produit facilement et rapidement !<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>D\u00e9finir une strat\u00e9gie r\u00e9seaux sociaux 2023, conclusion<\/h2>\n<p>&nbsp;<\/p>\n<p style=\"font-size: 14px;\"><span style=\"color: #999999;\">Tu l\u2019auras compris, pour \u00e9laborer une strat\u00e9gie efficace en 2023, tu dois tirer des le\u00e7ons de 2022, d\u00e9finir des objectifs marketing clairs, interroger ta pr\u00e9sence sur les r\u00e9seaux sociaux actuels, jouer avec les formats de contenu et miser sur les collaborations. Pour ce dernier point, tu peux d\u2019ailleurs faire confiance \u00e0 la <a href=\"https:\/\/skeepersv2.kinsta.cloud\/fr\/influencer-marketing-fr\/\" style=\"font-size: 11px; color: #999999;\">plateforme d\u2019influence Skeepers<\/a>. Quelle est ta strat\u00e9gie r\u00e9seaux sociaux pour 2023 ?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019ann\u00e9e 2022 touche \u00e0 sa fin. Et que tu aies atteint ou non tes objectifs m\u00e9dias sociaux ces derniers mois, il est grand temps de planifier ceux de 2023. Mais par o\u00f9 commencer ? Comment faire mieux qu\u2019en 2022 ? Rassure-toi ! Skeepers te d\u00e9voile les diff\u00e9rentes \u00e9tapes pour planifier ta strat\u00e9gie r\u00e9seaux sociaux 2023&#8230;<\/p>\n","protected":false},"author":5,"featured_media":2365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-7349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment planifier sa strat\u00e9gie r\u00e9seaux sociaux pour 2023 ? - Community<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment planifier sa strat\u00e9gie r\u00e9seaux sociaux pour 2023 ? - Community\" \/>\n<meta property=\"og:description\" content=\"L\u2019ann\u00e9e 2022 touche \u00e0 sa fin. 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Et que tu aies atteint ou non tes objectifs m\u00e9dias sociaux ces derniers mois, il est grand temps de planifier ceux de 2023. Mais par o\u00f9 commencer ? Comment faire mieux qu\u2019en 2022 ? Rassure-toi ! 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