{"id":7361,"date":"2018-09-28T06:12:00","date_gmt":"2018-09-28T05:12:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=7361"},"modified":"2023-10-06T14:30:55","modified_gmt":"2023-10-06T13:30:55","slug":"taux-dengagement-instagram-on-vous","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/taux-dengagement-instagram-on-vous\/","title":{"rendered":"Taux d&rsquo;engagement Instagram, on vous explique tout !"},"content":{"rendered":"<p><!--more--><span style=\"color: var(--tertiary-color); font-size: 1.4rem; font-weight: 400; letter-spacing: -0.2px; text-align: justify;\">Aujourd\u2019hui, focus sur le <\/span><strong style=\"color: var(--tertiary-color); font-size: 1.4rem; letter-spacing: -0.2px; text-align: justify;\">taux d&rsquo;engagement Instagram<\/strong><span style=\"color: var(--tertiary-color); font-size: 1.4rem; font-weight: 400; letter-spacing: -0.2px; text-align: justify;\">. Vous savez cette fameuse statistique tant redout\u00e9e depuis la mise en place de l\u2019 <\/span><strong style=\"color: var(--tertiary-color); font-size: 1.4rem; letter-spacing: -0.2px; text-align: justify;\"><a href=\"http:\/\/blog.hivency.com\/2018\/09\/pouvez-vous-profiter-de-lalgorithme.html\" target=\"_blank\" rel=\"noopener noreferrer\">algorithme<\/a><\/strong><span style=\"color: var(--tertiary-color); font-size: 1.4rem; font-weight: 400; letter-spacing: -0.2px; text-align: justify;\"> ?! On a d\u00e9cid\u00e9 de vous <\/span><strong style=\"color: var(--tertiary-color); font-size: 1.4rem; letter-spacing: -0.2px; text-align: justify;\">expliquer comment le calculer<\/strong><span style=\"color: var(--tertiary-color); font-size: 1.4rem; font-weight: 400; letter-spacing: -0.2px; text-align: justify;\"> mais aussi ce qu\u2019il repr\u00e9sentait vraiment.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><strong><br \/>L\u2019engagement Instagram vous aide \u00e0 comprendre et \u00e0 analyser l\u2019impact de vos publications sur votre communaut\u00e9<\/strong>. Le but \u00e9tant de l\u2019am\u00e9liorer en restant sinc\u00e8re et dans le partage, comme toujours me direz-vous&nbsp;!<\/p>\n<p>&nbsp;<\/p>\n<h2>Le taux d&rsquo;engagement Instagram, \u00e0 la loupe<\/h2>\n<p>&nbsp;<\/p>\n<ul>\n<li>Aux \u00c9tats-Unis, <strong>le taux d&rsquo;engagement Instagram est compris entre 1 et 2%<\/strong>. Cela peut para\u00eetre faible n\u00e9anmoins en France <strong>il est compris entre 2% et 3%<\/strong>. La diff\u00e9rence n\u2019est pas flagrante.<\/li>\n<\/ul>\n<ul>\n<li>Un taux d\u2019engagement se situe entre 0 et 10% pour un compte n\u00e9anmoins certains comptes \u00ab\u00a0plus petits\u00a0\u00bb ont un taux plus \u00e9lev\u00e9. Apr\u00e8s plusieurs \u00e9tudes, il a \u00e9t\u00e9 d\u00e9montr\u00e9 que <strong>plus l\u2019influenceur a une grande communaut\u00e9, plus son taux d\u2019engagement baisse<\/strong>.<\/li>\n<\/ul>\n<ul>\n<li>La mesure de la performance d\u2019un compte est au c\u0153ur des nouvelles strat\u00e9gies marketing. Il existe de<strong> nombreux outils efficaces<\/strong> afin de<br \/>d\u00e9celer le vrai du faux. D\u2019ailleurs, de plus en plus de marques font appels aux <strong>micros influenceurs<\/strong>. <strong>Le nombre d\u2019abonn\u00e9s ne compte plus vraiment. La m\u00e9thode qualitative est privil\u00e9gi\u00e9e<\/strong>.<\/li>\n<\/ul>\n<ul>\n<li>Le choix des crit\u00e8res change d\u2019une marque ou d\u2019une agence \u00e0 une autre. G\u00e9n\u00e9ralement, <strong>un taux sup\u00e9rieur \u00e0 1% est bon tandis qu\u2019un taux sup\u00e9rieur \u00e0 2% est dans une moyenne haute<\/strong>.<\/li>\n<\/ul>\n<ul>\n<li>En gros, lorsque vous avez 1% d\u2019engagement, vous avez : 1% d\u2019utilisateurs actifs, 9% d\u2019utilisateurs pr\u00e9sents et 90% d\u2019utilisateurs spectateurs.<\/li>\n<\/ul>\n<ul>\n<li>Le taux d\u2019engagement n\u2019est pas le m\u00eame en fonction du r\u00e9seau social.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>La pyramide de l&rsquo;engagement Instagram<\/h2>\n<p>&nbsp;<\/p>\n<p>Sous la forme d\u2019une pyramide, on constate les diff\u00e9rents engagements de votre communaut\u00e9 ais\u00e9ment. La base de la pyramide est le premier<br \/>palier. Elle est assez cons\u00e9quente et repr\u00e9sente <strong>les \u00ab like&nbsp;\u00bb<\/strong>. Puis, vous retrouvez <strong>les partages<\/strong> sur la deuxi\u00e8me marche. Ils sont synonymes d\u2019implication et d\u2019une communaut\u00e9 active. Puis,<strong> les commentaires<\/strong> moins cons\u00e9quents mais qui signifient un engagement fort de la part de vos abonn\u00e9s.<\/p>\n<div>&nbsp;<\/div>\n<div>&nbsp;<\/div>\n<h2>Le taux d&rsquo;engagement Instagram, les calculs<\/h2>\n<p>&nbsp;<\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\">Afin de le calculer, vous avez besoin de plusieurs crit\u00e8res : <strong>le nombre de commentaires, le nombre de likes, le nombre de partages et le<br \/>nombre d\u2019abonn\u00e9s<\/strong>.<\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\">Avec ces indicateurs, vous pouvez calculer deux engagements : celui d\u2019un post et celui de votre compte. Bien s\u00fbr, vous n\u2019obtiendrez jamais le <br \/>m\u00eame r\u00e9sultat, c\u2019est logique.<\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\">Pour <strong>le taux d&rsquo;engagement d\u2019un seul clich\u00e9<\/strong>, il vous faudra appliquer cette formule :<\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\">Additionner le nombre de personnes engag\u00e9es (commentaires +likes + partages) divis\u00e9 par la port\u00e9e ( vous retrouvez le nombre dans vos stat <br \/>Instagram) puis multipli\u00e9 par 100.<\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\">Pour <strong>l\u2019engagement de votre compte Instagram<\/strong>, le calcul est plus complexe et tr\u00e8s long. De ce fait, il est pr\u00e9f\u00e9rable de faire une moyenne <br \/>sur les 10 ou 30 derniers jours. La formule est assez rapide : On additionne la moyenne de likes&nbsp; et la moyenne du nombre de commentaires divis\u00e9 par le nombre d\u2019abonn\u00e9s.<\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\">D\u2019ailleurs, nous vous avions expliquer comment <a href=\"http:\/\/blog.hivency.com\/2018\/05\/comment-ameliorer-votre-engagement-sur.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>am\u00e9liorer votre engagement<\/strong><\/a> ici sur le blog. Vous l\u2019aurez compris, <strong>l\u2019engagement Instagram<br \/>est tout un art cependant il est accessible et facile \u00e0 comprendre.<\/strong>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":7362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-7361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Taux d&#039;engagement Instagram, on vous explique tout ! - Community<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taux d&#039;engagement Instagram, on vous explique tout ! 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