{"id":7378,"date":"2022-01-31T08:00:00","date_gmt":"2022-01-31T07:00:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=7378"},"modified":"2023-10-06T14:24:02","modified_gmt":"2023-10-06T13:24:02","slug":"tendances-reseaux-sociaux-2021","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/tendances-reseaux-sociaux-2021\/","title":{"rendered":"R\u00e9sum\u00e9 des tendances r\u00e9seaux sociaux 2021"},"content":{"rendered":"<p>La crise de la COVID-19 a totalement bouscul\u00e9 le monde de l\u2019influence marketing et des m\u00e9dias sociaux, faisant ainsi \u00e9merger de nouvelles tendances. 2021 fut ainsi une ann\u00e9e de hausse de l\u2019utilisation des plateformes sociales et des achats en ligne, mais aussi une ann\u00e9e d\u2019engagement et d\u2019authenticit\u00e9. Les vid\u00e9os courtes fa\u00e7on TikTok, les Lives fa\u00e7on Twitch et l\u2019audio fa\u00e7on podcast ont \u00e9galement connu une forte croissance, en faisant des tendances r\u00e9seaux sociaux 2021 fortes.&nbsp;&nbsp;<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<h2>1# Social Shopping<\/h2>\n<p>&nbsp;<\/p>\n<p>Les chiffres sont sans appel : <a href=\"https:\/\/siecledigital.fr\/2021\/02\/15\/112-milliards-deuros-generes-grace-au-e-commerce-en-2020\/\" rel=\"noopener\" target=\"_blank\"><span>les achats en ligne ont atteint 112 milliards d\u2019euros<\/span><\/a> et la part des ventes en ligne dans le commerce de d\u00e9tail est pass\u00e9e de 9,8 % \u00e0 13,4 %. Face \u00e0 ces nouveaux modes de consommation, les diff\u00e9rents r\u00e9seaux sociaux ont alors d\u00fb \u00e9voluer et s\u2019adapter. Le <strong>Social Selling<\/strong>, aussi appel\u00e9 Social Shopping, et le <strong>Live Shopping <\/strong>ou t\u00e9l\u00e9shopping 2.0, ont ainsi vu leur croissance s\u2019acc\u00e9l\u00e9rer. Marketplaces, fonctionnalit\u00e9s \u201cCheckout\u201d, temps de Lives \u00e9tendu\u2026 Les solutions e-commerce abondent.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/tendances-reseaux-sociaux-2021-social-selling-min.jpg\" alt=\"Tendances r\u00e9seaux sociaux 2021\" width=\"1000\" loading=\"lazy\" style=\"width: 1000px;\"><\/p>\n<p>&nbsp;<\/p>\n<h2>2# TikTok et le format vid\u00e9o court<\/h2>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">TikTok conna\u00eet aujourd\u2019hui un <strong>succ\u00e8s multig\u00e9n\u00e9rationnel<\/strong> et s\u2019impose comme un r\u00e9seau social de r\u00e9f\u00e9rence. Beaucoup de cr\u00e9ateurs de contenu se sont ainsi tourn\u00e9s et continueront de se tourner vers l\u2019application chinoise en raison de son <strong>potentiel de port\u00e9e impressionnant<\/strong>. En effet, une seule vid\u00e9o suffit parfois \u00e0 lancer un nouvel influenceur.<\/p>\n<p style=\"text-align: justify;\">Plus dynamiques et plus cr\u00e9atives, les <strong>vid\u00e9os courtes s\u2019imposent <\/strong>plus g\u00e9n\u00e9ralement dans le paysage social m\u00e9dia. Du m\u00e9dia social TikTok \u00e0 <a href=\"https:\/\/community.hivency.com\/fr\/hive\/2020\/10\/01\/tout-savoir-sur-reels-pourquoi-et-comment-lutiliser\"><span>Instagram Reels<\/span><\/a>, en passant par <a href=\"https:\/\/community.hivency.com\/fr\/hive\/youtube-shorts\"><span>YouTube Shorts<\/span><\/a>, les influenceurs ont investi en masse ces nouveaux canaux de communication digitale en 2021.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/tendances-reseaux-sociaux-2021-tiktok-min.jpg\" alt=\"TikTok\" width=\"1000\" loading=\"lazy\" style=\"width: 1000px;\"><\/p>\n<p>&nbsp;<\/p>\n<h2>3# Twitch et le format Live<\/h2>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/gensdinternet.fr\/2021\/03\/23\/3-raisons-de-faire-du-marketing-dinfluence-sur-twitch\/\" rel=\"noopener\" target=\"_blank\"><span>2,85 millions de spectateurs moyens<\/span><\/a>, <a href=\"https:\/\/www.blogdumoderateur.com\/audience-twitch-double\/\" rel=\"noopener\" target=\"_blank\"><span>12,5 millions de cha\u00eenes uniques<\/span><\/a>, <a href=\"https:\/\/gensdinternet.fr\/2021\/06\/16\/sur-twitch-le-nombre-dutilisateurs-a-atteint-un-niveau-record-en-mai-2021\/\" rel=\"noopener\" target=\"_blank\"><span>9,2 millions de streamers actifs<\/span><\/a>\u2026 Twitch fut, sans conteste, la plateforme de tous les records en 2021. Pour cause, le c\u00f4t\u00e9 authentique et proche de la communaut\u00e9 des Lives s\u00e9duit. Les fronti\u00e8res, parfois opaques, entre l\u2019influenceur et ses abonn\u00e9s se brisent, cr\u00e9ant un <strong>taux d\u2019engagement des plus importants<\/strong>, toute plateforme sociale confondue. C&rsquo;est d\u2019ailleurs sur Twitch que les communaut\u00e9s soutiennent le plus leurs influenceurs financi\u00e8rement : via des dons, l&rsquo;achat de badges ou simplement l&rsquo;abonnement \u00e0 une cha\u00eene.<\/p>\n<p>Ce succ\u00e8s de Twitch a entra\u00een\u00e9 un succ\u00e8s des Lives en g\u00e9n\u00e9ral, que ce soit des <a href=\"https:\/\/community.hivency.com\/fr\/hive\/lives-instagram\"><span>Lives Instagram<\/span><\/a>, des Lives sur YouTube, des Lives sur le r\u00e9seau social LinkedIn ou des <a href=\"https:\/\/community.hivency.com\/fr\/hive\/live-tiktok\"><span>Lives TikTok<\/span><\/a>.&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/tendances-reseaux-sociaux-2021-twitch-min.jpg\" alt=\"Tendances r\u00e9seaux sociaux 2021 Twitch\" width=\"1000\" loading=\"lazy\" style=\"width: 1000px;\"><\/p>\n<p>&nbsp;<\/p>\n<h2>4# Podcast et le format audio<\/h2>\n<p>&nbsp;<\/p>\n<p>Avec <a href=\"https:\/\/www.harrismedia.fr\/les-chiffres-podcast\/\" rel=\"noopener\" target=\"_blank\"><span>87 % des Fran\u00e7ais qui \u00e9coutent chaque jour des podcasts<\/span><\/a>, on dirait bien que la voix envo\u00fbtante et immersive des podcasteurs a su s\u00e9duire les auditeurs. Mais au-del\u00e0 des <a href=\"https:\/\/community.hivency.com\/fr\/hive\/2019\/10\/07\/5-cles-pour-lancer-son-podcast-avec-succes\"><span>podcasts<\/span><\/a>, c\u2019est l\u2019<strong>audio conversationnel<\/strong> qui a marqu\u00e9 2021. Nous pensons notamment \u00e0 l\u2019application Clubhouse, t\u00e9l\u00e9charg\u00e9e plus de 32 millions de fois, avec un pic au premier semestre 2021. Plus r\u00e9cemment, ce sont <a href=\"https:\/\/community.hivency.com\/fr\/hive\/clubhouse-instagram-twitter\"><span>Instagram Live Rooms et Twitter Live Spaces<\/span><\/a> qui ont vu le jour.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/tendances-reseaux-sociaux-2021-podcast-min.jpg\" alt=\"Podcast\" width=\"1000\" loading=\"lazy\" style=\"width: 1000px;\"><\/p>\n<p>&nbsp;<\/p>\n<h2>5# L\u2019authenticit\u00e9<\/h2>\n<p>&nbsp;<\/p>\n<p>Et si le temps o\u00f9 les influenceurs faisaient r\u00eaver \u00e9tait d\u00e9sormais r\u00e9volu ? C\u2019est du moins ce que laisse \u00e0 penser l\u2019ann\u00e9e 2021. <strong>Transparence, authenticit\u00e9 et pragmatisme <\/strong>ont \u00e9t\u00e9 les ma\u00eetres-mots de l\u2019ann\u00e9e pass\u00e9e. Pour cause, les internautes recherchent d\u00e9sormais de la spontan\u00e9it\u00e9, sans cette volont\u00e9 d\u2019enjoliver la forme. Ils en ont assez des photos sans cesse retoucher ! Le besoin d\u2019authenticit\u00e9 s\u2019affirme donc et devient l\u2019une des tendances r\u00e9seaux sociaux 2021.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/tendances-reseaux-sociaux-2021-authenticite-min.jpg\" alt=\"Tendances r\u00e9seaux sociaux authenticit\u00e9\" width=\"1000\" loading=\"lazy\" style=\"width: 1000px;\"><\/p>\n<p>&nbsp;<\/p>\n<h2>6# L\u2019engagement aupr\u00e8s de causes<\/h2>\n<p>&nbsp;<\/p>\n<p>L\u2019ann\u00e9e 2021 a marqu\u00e9 un tournant dans <a href=\"https:\/\/community.hivency.com\/fr\/hive\/top-8-des-influenceurs-engag%C3%A9s-en-faveur-dune-cause\"><span>l\u2019engagement des influenceurs<\/span><\/a>, faisant des questions sociales, politiques et environnementales des sujets centraux de leur strat\u00e9gie de communication sur les r\u00e9seaux sociaux. Ces <strong>initiatives altruistes et bienveillantes <\/strong>ont alors permis de mettre en avant le pouvoir positif de l&rsquo;influence en temps de crise.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/influenceurs_engages_une-1.jpg\" alt=\"influenceurs_engages_une (1)\" width=\"680\" loading=\"lazy\" style=\"width: 680px;\"><\/p>\n<p>&nbsp;<\/p>\n<h2>7# L\u2019avis des consommateurs<\/h2>\n<p>&nbsp;<\/p>\n<p>En 2021, le client a repris sa place de roi au sein d\u2019une strat\u00e9gie social media. Les influenceurs, tout comme les marques, ont alors d\u00fb prendre en compte <strong>les avis, attentes et m\u00e9contentements des utilisateurs actifs<\/strong> afin d\u2019am\u00e9liorer leur contenu, s\u2019ils souhaitaient rester dans le c\u0153ur de leur audience. Dans cette mouvance, <a href=\"https:\/\/community.hivency.com\/fr\/hive\/rediger-avis-consommateurs\"><span>r\u00e9diger des avis consommateurs<\/span><\/a> est devenu une strat\u00e9gie marketing digital phare. Ce pourquoi, notre plateforme d\u2019influence marketing Hivency a d\u00e9cid\u00e9 d\u2019int\u00e9grer cette <strong>nouvelle forme de partenariats<\/strong>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/tendances-reseaux-sociaux-avis-consommateurs-min.jpg\" alt=\"Tendances r\u00e9seaux sociaux 2021 avis consommateurs\" width=\"1000\" loading=\"lazy\" style=\"width: 1000px;\"><\/p>\n<p>&nbsp;<\/p>\n<h2>Tendances r\u00e9seaux sociaux 2021, conclusion<\/h2>\n<p>&nbsp;<\/p>\n<p>Ces 7 tendances r\u00e9seaux sociaux 2021 ont su marquer le paysage social m\u00e9dia. Et nul doute qu\u2019elles resteront des tendances phares en 2022. En tant qu\u2019influenceur, nous te recommandons donc fortement d\u2019int\u00e9grer ces nouvelles pratiques \u00e0 ta strat\u00e9gie r\u00e9seaux sociaux, si tu souhaites d\u00e9velopper ta communaut\u00e9 et gagner des followers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La crise de la COVID-19 a totalement bouscul\u00e9 le monde de l\u2019influence marketing et des m\u00e9dias sociaux, faisant ainsi \u00e9merger de nouvelles tendances. 2021 fut ainsi une ann\u00e9e de hausse de l\u2019utilisation des plateformes sociales et des achats en ligne, mais aussi une ann\u00e9e d\u2019engagement et d\u2019authenticit\u00e9. Les vid\u00e9os courtes fa\u00e7on TikTok, les Lives fa\u00e7on&#8230;<\/p>\n","protected":false},"author":5,"featured_media":7387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-7378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>R\u00e9sum\u00e9 des tendances r\u00e9seaux sociaux 2021 - Community<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00e9sum\u00e9 des tendances r\u00e9seaux sociaux 2021 - Community\" \/>\n<meta property=\"og:description\" content=\"La crise de la COVID-19 a totalement bouscul\u00e9 le monde de l\u2019influence marketing et des m\u00e9dias sociaux, faisant ainsi \u00e9merger de nouvelles tendances. 2021 fut ainsi une ann\u00e9e de hausse de l\u2019utilisation des plateformes sociales et des achats en ligne, mais aussi une ann\u00e9e d\u2019engagement et d\u2019authenticit\u00e9. 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