{"id":7507,"date":"2017-01-27T07:11:00","date_gmt":"2017-01-27T06:11:00","guid":{"rendered":"https:\/\/community-staging.skeepers.in\/?p=7507"},"modified":"2023-10-06T14:36:52","modified_gmt":"2023-10-06T13:36:52","slug":"top-5-des-marques-de-cosmetiques-sur-le","status":"publish","type":"post","link":"https:\/\/community-staging.skeepers.in\/fr\/blog\/top-5-des-marques-de-cosmetiques-sur-le\/","title":{"rendered":"TOP 5 des marques de cosm\u00e9tiques sur le num\u00e9rique"},"content":{"rendered":"
\n \"num\u00e9rique<\/a>\n<\/div>\n

<\/p>\n

\n Les plus grandes
\n marques de beaut\u00e9<\/b> ont su tirer leurs
\n
\u00e9pingles du jeu sur les divers
\n r\u00e9seaux sociaux<\/b> entre clich\u00e9s incroyables, coups
\n
de communication ou jeux concours. Quelles sont les
\n 5 marques de cosm\u00e9tiques
qui ont le plus cartonn\u00e9<\/b> ?\n<\/div>\n

<\/a><\/p>\n

\n Gr\u00e2ce \u00e0 l\u2019
\n indice IQ Digital <\/b>cr\u00e9\u00e9 par Scott Galloway,
\n
professeur de marketing NYU Stern School of Business, et une \u00e9quipe d’experts, on
\n
en sait plus. Cette \u00e9tude est la premi\u00e8re et la plus importante en son genre. Elle
\n
permet de
\n mesurer l’efficacit\u00e9 des comp\u00e9tences num\u00e9riques des grandes marques
<\/b>de la mode et de la beaut\u00e9 notamment. Ceci se calcule en fonction de l’optimisation
\n
des moteurs de recherche, la capacit\u00e9 \u00e0 exploiter la technologie et
\n
l’utilisation des m\u00e9dias sociaux. Les r\u00e9seaux sociaux permettent aux marques de
\n

\n r\u00e9inventer le lien avec le consommateur<\/b>, les marques en sont conscientes. De ce
\n
fait, elles ont d\u00e9velopp\u00e9 leur pr\u00e9sence sur le web et sur les plateformes
\n
sociales. \n<\/div>\n
\n<\/div>\n

Mac Cosmetic, n\u00b05 <\/h3>\n
\n MAC<\/b> a \u00e9t\u00e9 l\u2019une des marques de maquillage les plus recherch\u00e9es
\n
en 2016. Gr\u00e2ce \u00e0 des newsletters assez dingues, MAC de se placer dans le top 5.
\n
Cette
\n marque de maquillage<\/b> fait na\u00eetre l’envie de consommer avec un nombre impressionnant
\n
de collections capsules et les collaborations
\n
avec des c\u00e9l\u00e9brit\u00e9s. Cela suscite un engagement \u00e9lev\u00e9 sur les
\n r\u00e9seaux sociaux<\/b>. Entre
\n
Rihanna, Ariana Grande, Miley Cyrus, il y a du lourd !\n<\/div>\n
\n \"Lanc\u00f4me<\/a>\n<\/div>\n
\n Leur cible est tr\u00e8s
\n
large entre 16 et 40 ans en moyenne. De ce fait, on se reconna\u00eet toutes en MAC !
\n
C\u2019est un peu l\u2019Apple du maquillage ! Il faut avoir un MAC pour \u00eatre
\n
tendance !
\n MAC est la marque n\u00b01 en mati\u00e8re de taux d’interaction <\/b>sur les
\n
r\u00e9seaux sociaux, devant Chanel, Dior et L’Or\u00e9al. Impressionnant, non ? \n<\/div>\n
\n<\/div>\n

Lanc\u00f4me, n\u00b04 <\/h3>\n
\n Lanc\u00f4me <\/b>a une strat\u00e9gie digitale depuis tr\u00e8s longtemps
\n
maintenant. Lanc\u00f4me est synonyme d’excellence,
\n
de
\n luxe<\/b> et
\n beaut\u00e9 f\u00e9minine intemporelle<\/b>. Reconnue mondialement, Lanc\u00f4me est
\n
reflet de qualit\u00e9 et d\u2019engagement. Lanc\u00f4me a un souhait important de contr\u00f4ler
\n
son image tant sur la toile qu\u2019au sein de ses boutiques. De ce fait, la
\n
communication est millim\u00e9tr\u00e9e et incroyable. Lanc\u00f4me souhaite
\n \u00e9largir sa cible<\/b>
\n
et cela se voit. \n<\/div>\n
\n<\/div>\n
\n<\/div>\n
\n \"Lanc\u00f4me<\/a>\n<\/div>\n
\n Elle propose davantage de
\n collections maquillage<\/b> ou \u00e9ph\u00e9m\u00e8res en surfant
\n
sur les saisons et les couleurs tout en conservant ses produits phares. Lanc\u00f4me
\n
a \u00e9t\u00e9 le
\n leader sur Youtube<\/b> gr\u00e2ce \u00e0 son partenariat avec la
\n vloggueuse Michelle
Phan<\/b>.  Lanc\u00f4me a int\u00e9gr\u00e9 ses
\n tutoriaux
vid\u00e9os <\/b>\u00e0 son site e-commerce. Encore un coup de g\u00e9nie ! La marque a
\n
\u00e9galement innov\u00e9 avec la cr\u00e9ation des \u00ab taxi shops \u00bb \u00e0 New York sur
\n
mobile. \n<\/div>\n
\n<\/div>\n

Gemey Maybelline, n\u00b03 <\/h3>\n
\n Gemey<\/b> est la marque la plus recherch\u00e9e sur Google en France.
\n
La marque a souhait\u00e9 innover en int\u00e9grant
\n Snapchat<\/b> \u00e0 ses r\u00e9seaux sociaux. De ce
\n
fait, elle a \u00e9t\u00e9
\n l’une des 10 marques les plus mentionn\u00e9es par les youtubeurs en
2016<\/b>. Gemey se veut \u00eatre une marque jeune, dynamique et fashion. On retrouve
\n
cet \u00e9tat d\u2019esprit sur leur compte Instagram. Apr\u00e8s avoir lanc\u00e9 son blog en
\n
2008,
\n Gemey-Maybelline <\/b>a cr\u00e9\u00e9 son
\n propre r\u00e9seau social<\/b>: We Love Make Up. \n<\/div>\n
\n<\/div>\n
\n<\/div>\n
\n \"Lanc\u00f4me<\/a>\n<\/div>\n
\n On y
\n
retrouve des astuces, des tutos et des \u00e9changes int\u00e9ressants autour de looks ou
\n
de make-up. Gemey Maybelline d\u00e9montre que la consommatrice est au c\u0153ur de ses
\n
pr\u00e9occupations. Depuis sa cr\u00e9ation, la plateforme communautaire a explos\u00e9 et
\n
permet \u00e0 la marque de voir en avant-premi\u00e8re les tendances \u00e0 venir. Enfin, Gemey
\n
Maybelline a confi\u00e9 en janvier 2015 les r\u00eanes de sa cha\u00eene Youtube \u00e0 la youtubeuse
\n

\n EnjoyPh\u0153nix <\/b>pour une \u00e9mission hebdomadaire, \u00ab
\n T\u2019as pas du gloss<\/b> ? \u00bb. Ce fut un
\n
carton gr\u00e2ce \u00e0 la
\n cible teenager<\/b> de la marque. Il n\u2019y a pas \u00e0 dire Gemey
\n
Maybelline a une strat\u00e9gie digitale efficace !\n<\/div>\n

<\/h3>\n

Benefit, n\u00b02 <\/h3>\n
\n Benefit <\/b>est tr\u00e8s pr\u00e9sente sur le web. La marque est \u00e9galement
\n
un moteur rapide sur
\n Facebook Live<\/b> avec une s\u00e9rie hebdomadaire r\u00e9pondant aux
\n
questions des consommatrices.
\n Benefit <\/b>est dans l\u2019air du temps. \n<\/div>\n
\n<\/div>\n
\n<\/div>\n
\n \"Lanc\u00f4me<\/a>\n<\/div>\n
\n Ils ont su cr\u00e9er
\n
cette atmosph\u00e8re si particuli\u00e8re. Avoir un produit Benefit, c\u2019est
\n \u00eatre tendance<\/b> !
\n
D\u2019ailleurs, la marque du groupe LVMH a \u00e9t\u00e9 la premi\u00e8re \u00e0 utiliser les
\n box
beaut\u00e9<\/b> pour effectuer ses lancements de produits. Benefit est toujours \u00e0 la
\n
recherche du bon plan pour plaire \u00e0 ses clientes. \n<\/div>\n
\n<\/div>\n

Urban Decay \u2013 Le grand gagnant<\/h3>\n
\n Cela fait deux ans de suite qu\u2019Urban Decay remporte la
\n
premi\u00e8re place. La marque ne se d\u00e9mode pas gr\u00e2ce \u00e0 ses
\n palettes d\u2019ombres \u00e0
paupi\u00e8res Naked<\/b>. D\u2019ailleurs, 56% du trafic du site provient des recherch\u00e9es
\n
li\u00e9es aux ombres \u00e0 paupi\u00e8res. \n<\/div>\n
\n<\/div>\n
\n<\/div>\n
\n \"Lanc\u00f4me<\/a>\n<\/div>\n
\n Urban Decay joue \u00e9galement dans la cour des tr\u00e8s
\n
grands avec un
\n site mobile tr\u00e8s complet<\/b> sur lequel on retrouve un chat en direct
\n
et un localisateur de magasins. Avec la cr\u00e9ation d\u2019
\n UD All Access<\/b>, les clientes
\n
peuvent voir les Instagrammes de la marque et d’autres contenus sociaux, comme
\n
les articles de blogs sur le site m\u00eame. Il est \u00e9galement possible de regarder
\n
des vid\u00e9os ou des tutos. Enfin, toutes les photos avec le hashtag #UrbanDecayCosmetics
\n
s\u2019y trouvent.
\n Urban Decay est une marque entreprenante<\/b>, active et fonceuse d\u2019o\u00f9
\n
cette place de num\u00e9ro 1. \n<\/div>\n
\n<\/div>\n
\n Que pensez-vous de ce classement ?\n<\/div>\n
\n<\/div>\n
\n<\/div>\n
\n<\/div>\n
\n \n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":7508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-7507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imported-fr"],"acf":[],"yoast_head":"\nTOP 5 des marques de cosm\u00e9tiques sur le num\u00e9rique - Community<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TOP 5 des marques de cosm\u00e9tiques sur le num\u00e9rique - Community\" \/>\n<meta property=\"og:url\" content=\"https:\/\/community-staging.skeepers.in\/fr\/blog\/top-5-des-marques-de-cosmetiques-sur-le\/\" \/>\n<meta property=\"og:site_name\" content=\"Community\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-27T06:11:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-06T13:36:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/skeepersv2.kinsta.cloud\/app\/uploads\/sites\/2\/2023\/06\/pic-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"428\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marine Aubagna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marine Aubagna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/community-staging.skeepers.in\/fr\/blog\/top-5-des-marques-de-cosmetiques-sur-le\/\",\"url\":\"https:\/\/community-staging.skeepers.in\/fr\/blog\/top-5-des-marques-de-cosmetiques-sur-le\/\",\"name\":\"TOP 5 des marques de cosm\u00e9tiques sur le num\u00e9rique - 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